Brian Johnson is the creator of Optimize and the Founder + CEΦ of Heroic. He’s spent half of the last twenty-five years as a Founder/CEO and the other half as a Philosopher. Not only does Brian know the secrets in creating successful businesses but he also knows the secrets to living an optimal life.   For more information on Brian click here: https://www.heroic.us/meet-brian-johnson

Become the Hero of Your Life with These Secrets | Brian Johnson

Learn the Spartan mindset. Founder & CEO of Spartan Race and NY Times best-selling author, travels the globe seeking and answers  authors, academics, athletes, adventurers, entrepreneurs, CEOs and thought leaders. It will shift your thinking, make you laugh and and give you the tools you need. He’s  on a mission to find the secrets to success in all aspects of life. Not only does Joe interview epic people, he has brought together an amazing panel to break down and analyze every aspect of these interviews. We give you the ultimate blueprint and action steps to assimilating these powerful conversations into your own life.

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In this episode, Joe se Sena is having an insightful conversation with TeamSnap CEO Pete Frintzilas. Pete shares how facing challenges as a child of immigrants built his resilience and success. He discusses lessons learned on instilling a strong work ethic in kids without spoiling them.   Joe and Pete also discuss how continuous learning and seeking guidance from mentors fueled their growth and empowered them to overcome obstacles. Discover actionable advice on prioritizing your career early, developing an immigrant work ethic, and showing appreciation to accelerate your success from scratch.   Tune in now!   Highlights: 00:00 Intro 01:01 Pete Frintzilas's background and childhood 03:55 Raising resilient children 07:31 Overprinting of the first child 09:05 Challenges of being a CEO of a big company 10:56 Hard work, mentors, and professional growth 13:24 Communication, gratitude, and working hard 15:55 Regret for not starting a business earlier 17:54 Where can people find Pete?

Lessons on Continuous Learning and Pushing Yourself with Peter Frintzilas

Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top.   In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory.   Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up.   Highlights: 01:01 Victor Antonio’s childhood and family 03:45 Family dynamics and education 06:28 Culture shock of going to college 08:35 Fundamental attribution error and personal growth 13:31 The value of an engineering degree 16:01 Leaving his job and writing a book 18:53 Sales Ex Machina book and understanding AI 22:38 Data is the new oil 24:06 Sales engineer: Pre-internet and post-internet sales 27:23 The latest book Relationship Selling 28:36 Life or Debt reality show

The Sales Engineer: Victor Antonio's Winning Strategies

In this episode of The Hard Way podcast, Joe De Sena interviews Paul Foster, the founder of the iconic fitness brand Reebok.   Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitalize on the aerobics craze just starting to sweep the nation.   Foster shares the story of how resilience, innovation, and an openness to new opportunities allowed Reebok to outmaneuver giants and become the #1 brand in women's fitness worldwide. De Sena and Foster also discuss invaluable lessons around turning obstacles into opportunities and how perseverance can pay off big for entrepreneurs willing to work hard and think outside the box.   Highlights: 00:00 Intro 00:49 How did Reebok start? 04:16 Selling Reebok and going into aerobics 06:24 Surviving and thriving in business 08:07 Working with family members 09:23 Why do most companies fail? 10:43 The role of luck in success 11:28 The importance of sports 12:55 Writing a book - Shoemaker 15:42 How can people find Joe? 16:08 Preparing the second book 17:53 Just keep going

Building Reebok: Finding the Right Space at the Right Time | Joe Foster

 The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers.     Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears.     This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions.     Highlights:   00:00 Intro  00:49 Overnight success story of Lovesac  02:24 Furniture that evolves with you  04:01 Do we really need a couch?  06:36 Rewiring your brain to be active  11:11 Pushing your kids until it works  17:00 Opening dopamine pathways  20:34 Spartan race Massachusetts  21:05 Finding your own thing  24:50 Where can people find Shawn

Joe De Sena and Shawn Nelson Debate: Do we really need a couch?

When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality.   In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for designing communication around each partner's unique rhythms and needs.   Learn about the "married roommate" trap and how to overcome it. Discover Amy's techniques for educating spouses on the elite mindset and scheduling meaningful moments together.   Whether you're training for the Olympics or building an empire, get Amy's advice for keeping romance alive while chasing your dreams.   Highlights: 00:00 Intro 01:04 Who is Amy Wine? 01:40 Troubles with relationships 03:57 Married roommates stage 07:31 High-class problems 09:21 Being there for your spouse 11:23 The mindset of wanting the change 15:46 Finding the joy 18:08 We don’t own stuff, it owns us 20:41 How can people find Amy?

Become the Hero of Your Life with These Secrets | Brian Johnson

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