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Becoming a First-and-Only Brand with Kate Rush Sheehy
Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast.
About Kate Rush Sheehy
Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency’s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand’s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay’s brands.
From the Show
What brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent “DunKings” Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for CapitolOne featuring John Travolta reprising his famous Saturday Night Fever strut.
Connect with Kate on the GSD&M website or LinkedIn.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast.
About Kate Rush Sheehy
Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency’s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand’s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay’s brands.
From the Show
What brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent “DunKings” Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for CapitolOne featuring John Travolta reprising his famous Saturday Night Fever strut.
Connect with Kate on the GSD&M website or LinkedIn.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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