Alison Fragale, author of Likeable Badass, joins Liat to break down what it really takes to be powerful, respected, and still totally likeable at work and in life. Also along for the ride? Liat’s sister Talia, Alison’s biggest fangirl, who may or may not misuse the term “preference assessment” on air. From spotting unlikeable behavior in yourself to mastering reciprocity and owning your voice, this episode is packed with real talk, laughs, and badass tips you’ll actually want to use.

Behavior Concepts Covered:

Fixed Time Schedule

Noncontingent reinforcement

Pairing

Tact

Behavioral Target

Permanent Product

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