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Uncover the secret to thriving in the cutthroat fitness industry with Dallas's own Travis DeSisso, Vice President of Personal Training at Equinox Fitness. As our 100th show draws near, we're honored to have a figure whose journey from collegiate sports to fitness maven has carved out a new path for personal trainers. This isn't just about muscle and might; it's a tale of finesse, where salesmanship meets sincere client relationships, and where innovative workouts are as crucial as the polished veneer of a trainer.

Imagine stepping into a world where luxury and sweat blend seamlessly, as we contrast the polished ambiance of premier gyms like Equinox and Lifetime. Travis provides an insider's look at what sets these establishments apart and paints a vision for a future where personal trainers garner the same respect as other health professionals. The discourse turns to the importance of genuine connections—how mastering the art of being interested, rather than being interesting, can revolutionize client retention and redefine success in the realm of personal training.

In this episode, we don't just celebrate the milestones; we set new ones. From championing the professionalism in personal training to discussing the deep-seated aspirations that drive us beyond the gym walls, Travis shares his dreams of a certification esteemed globally and the importance of staying grounded as a devoted father and husband. Join us for a conversation that's not just about lifting weights, but about elevating standards and recognizing the transformative power of a career dedicated to fitness and well-being.

Want to ask us a question? Email email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!

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