Black Friday is coming — but before you slash your prices, listen to this.

In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts.

From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains how to run an anti–Black Friday campaign that builds brand trust and attracts the right kind of customers.

🎧 Listen now and grab the free Discount Calculator to plan your next promotion: 👉 https://scale.theretailacademy.net/discount-calculator

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