Ladies Who Launch

Behind Rochelle Humes Skincare Brand Launch


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In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves.


I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night.


Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you.


In this episode, I cover:

Where the products are right now. Development, testing, and what the process has been along the way

The decisions around formulation that no one prepares you for

How I’m thinking about quantities and what that means for the brand at this stage

Selling into retailers and what it actually takes to get a brand onto shelves

The next Ladies Who Launch line up


Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support.


🔔 New episodes every Wednesday — subscribe so you never miss a launch.


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Ladies Who LaunchBy Rochelle Humes

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