“I think that’s probably one of the most perplexing things that perhaps people that are new to bourbon just don’t realize… and that’s what creates a lot of variability, it creates some excitement for enthusiasts as well because you get a chance to try a lot of different things.”

Humans love stories, there’s a connection. Everything that drives our behavior is stories and the stories we tell ourselves. It’s no different from paw patrol to bourbon. Today, we talk about managing single barrel selections for Pursuit and what it is that makes us latch on to single barrel offerings.

We all know that people and events have an impact on us and help shape the trajectory to where we are today. Today on the podcast, we break down this topic with the guys and see what has influenced them. 

“In this new modern era of whiskey, I think we’re maybe one of the only ones that have come out with a blend that’s going to be like this.”

Today's episode is a deep dive into the recently released Pursuit United Rye, and what pieces were learned from the past product releases that aided in its success.

Every detail along the way has a trickle-down effect, and today the guys are unpacking some of the frustrations they’ve worked through from early on to day-to-day today. 

“It’s cool to put down and put out 10,000 bottles, but how do you do 100,000? How do you scale that and how do you make it economically feasible for yourself?”

Today the guys dive into their decision to find distilling partners, what went into landing on who they worked with, and the struggles that others in similar shoes face when it comes to market availability.

We are excited to kick off Behind the Pursuit, a show where we pull back the curtain on what it takes to go from bourbon drinker, to bourbon media, to bourbon brand. Today, we start from the beginning. 

Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first-ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.