We are BACK and BETTER THAN EVER! In this episode of the newly rebranded 'The Unfiltered Entrepreneur,' I take you through the podcast's new branding and my motivation and strategy behind it. I share why it's essential to build a brand that aligns with your personality and desires, and then even changing it to match your evolving goals. I also take you through Team AP’s new 'Rules' — eight principles to help you build your businesses successfully and sustainably. We’re all about lifestyle instead of money here, emphasizing delayed gratification and constant growth, and remembering there's always a way in entrepreneurship. We start somewhere and we grow into places we never thought we’d reach, so come aboard as we start taking The Unfiltered Entrepreneur to brand new heights.

▶︎ Watch the Video Podcast Here!

00:00 — Introduction and Podcast Rebranding

00:40 — The Strategy Behind the Rebrand

03:10 — The Evolution of the Brand

07:50 — Embrace Imperfection

13:25 — The New Brand Identity

16:55 — The New Tagline and Its Meaning

19:31— Introducing the Rules

20:28 — Rule 1: There’s Always a Way

21:17 — Rule 2: Commitment: The Key to Business Success

22:45 — Rule 3: Do What You Do Well

24:34 — Rule 4: The Art of Delayed Gratification

28:14 — Rule 5: Celebrate Every Win

30:59 — Rule 6: Personal Growth Equals Business Growth

32:57 — Rule 7: Chase Lifestyle, Not Money

35:25 — Rule 8: Explore the World, Not the Online Space

38:31 — Recap of the Rules and Closing Remarks

Resources:

✦ Dial Zero Marketing: https://dialzeromarketing.com

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