Behind the Review

Being a great leader doesn’t come naturally to many - however, as a business owner you are thrown into a leadership role. Josh Campbell, owner of Rescue Air Heating & Cooling in Richardson, TX, gives his all to becoming a great leader - and it pays off. His staff follows his example & his customers notice. Yelp reviewer, Jennifer W., shared her experience with the company, which started out with a late-night Yelp conversation over a broken AC unit. Hear from Josh about what it takes to succeed.

Rescue Air Heating and Cooling: https://www.yelp.com/biz/rescue-air-heating-and-cooling-richardson-4 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

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Curating an inventory of hidden gems and quality antique pieces takes time, thought and a keen eye. On this week’s episode, we talk with Krisi Hora, owner of Baltimore boutique, Peg Leg Vintage & Yelp reviewer Hannah H., about Hidden Gems - both from a consumer and business owner perspective. Krisi, works to uncover unique, high-quality items for her store and arrange them in an intentional way. Hannah, scours Yelp for “undiscovered” places, hoping to find something special.

Peg Leg Vintage: https://www.yelp.com/biz/peg-leg-vintage-beltsville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

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The pandemic has had an impact on all businesses - small, large, restaurants, fitness studios, nail salons, etc. We talked with the minds behind Cali Comfort BBQ in San Diego. Shawn Walchef, Owner, + Stover Harger, Digital Specialist have rethought everything they knew about running a sports BBQ spot + pushed their digital strategy to the limits. Reviewer, Madriel A., talks about the elevated customer experience she’s seen with Cali Comfort BBQ - and many other businesses - during COVID.

Cali Comfort BBQ: https://www.yelp.com/biz/cali-comfort-bbq-spring-valley-4 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

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Delivering a truly unique and memorable experience is rare. It takes an exceptional amount of thought, time, business acumen, and maybe a little bit of luck. This week, hear from Misty & Dennis Akers—co-owners of The Candle Pour in Tampa, Florida—about how they brought their vision to life and made a hands-on business successful in the time of COVID. Our reviewer, Michelle M., walks us through her experience, and in doing so, showcases how Misty & Dennis have thrived in an unexpected year.

The Candle Pour: https://www.yelp.com/biz/the-candle-pour-tampa

Ali Schwartz: https://linktr.ee/alischwar

Meserole Sound: https://www.meserolesound.nyc/

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Honesty may seem like an obvious pillar for business owners to follow, but it’s not always a given. This week we have our first home services business: an HVAC company in North Carolina. Temp Rite built its reputation on honesty, hard work and “word of mouth” marketing. This week’s reviewer, Sam A., a self-described “meat & potatoes” guy, gave the business’ very first Yelp review. Find out how honesty, communication & owning mistakes make Temp Rite a review-worthy business.

Temp Rite Services: https://www.yelp.com/biz/temp-rite-services-yadkinville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

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Making people feel special can be challenging. It’s a tough personal goal and an even tougher business goal. The Sparkle Bar, a makeup studio in Scottsdale, Arizona, nails it. Hear from founder & owner Alex Bradberry about how her focus on diversity & uniqueness makes her shop so memorable. Our reviewer, Kimberly Vickers-Martin, shares her journey—from booking to post-wedding reception—giving a look at what sets Bradberry’s studio apart and what other businesses should try to replicate.

The Sparkle Bar: https://www.yelp.com/biz/the-sparkle-bar-scottsdale?osq=sparkle+bar Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

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Businesses with rooted values show intention and authenticity, and consumers appreciate that. This week, Chris Goode, founder of Ruby Jean’s—a Kansas City juicery—shares the meaning behind his business and how all of his decisions are anchored by his purpose. Our reviewer, Jes Steinberg, a KC educator, shows us how acting with intention makes all the difference in an experience.

Ruby Jean's Kitchen & Juicery: https://www.yelp.com/biz/ruby-jeans-kitchen-and-juicery-kansas-city Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

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Nic Faitos spent 15 years in finance before he decided to open a flower shop. Marla Frezza, full-time foodie, part-time cook, was the lucky recipient of one of Nic’s bouquets. The experience left her compelled to leave a review. We catch up with Nic and Marla to learn about why it’s all “in the details.” Nic shares how making small adjustments and investing in the extras can make a big difference - especially when it comes to revenue. Hear how Nic was able to make a lifelong customer out of a recipient.

Starbright Floral Design: https://www.yelp.com/biz/starbright-floral-design-new-york-6

Ali Schwartz: https://linktr.ee/alischwar

Meserole Sound: https://www.meserolesound.nyc/

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