Hey Tiger is Australia's fastest growing ethical chocolate brand. Spearheaded by Cyan Ta'eed, founder also of Milkshake and Envato, the brand is less than 2 years young, however has grown dramatically not simply in their loyal customer base, but their impact - with their heavy focus on their social enterprising arm to help West African cocoa farming communities. In this episode, I sit down and speak with Mirte, the Head of Branding of Hey Tiger on the recipe to growing a stand-out brand (and the thought process behind what they do) as well as simple actions you can take too, to ensure your product or service offering isn't lost in the sea of others.