Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

This week Jurgen is with us to talk about his latest project: unFIX.work.

Jurgen shares his own experience as a product developer (Mindsettlers), and the critical lessons he’s learned as a Product Owner for his own business.
We discuss how hard it is to define the real problem, as seen by our customers, and the market at large. 

In this episode, we refer to Kathy Sierra and her idea of “make your users awesome”, we refer to the Jobs To Be Done Framework, and the work by Clayton Christensen, and discuss the ideas in the book Team Topologies which has been featured here on the podcast. 

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Jurgen Appelo

Jurgen Appelo is an entrepreneur, an author, and keynote speaker who applies Agile to his life and his businesses. He’s also prolific writer on all topics business and agile. He wrote Management 3.0, How to Change the World, Managing for Happiness and his latest book about entrepreneurship and product development: Startup, Scale up, Screw up.

You can link with Jurgen Appelo on LinkedIn and connect with Jurgen Appelo on Twitter.