In this episode, host Jon is joined by personal brand and visibility coach Fifi Mason. They discuss how to be more visible and authentic when running your architecture business. Fifi shares strategies to overcome self-silencing, an internal barrier that prevents individuals from expressing their thoughts or ideas due to fear of perceived consequences. Fifi also highlights the importance of being seen for business owners, especially on social media platforms, and provides practical tips for posting on these platforms. In the episode, they also have a light-hearted conversation about their shared love for dogs.

Today's Guest...

Fifi Mason is a Personal Brand & Visibility Coach, and her mission and purpose is to help individuals with quieter voices show up authentically, amplify their impact and create the change they wish to see in the world. To find out what’s holding you back from showing up as the face of your business – visit fifimason.com and take Fifi’s Self-Silencing Quiz.

Episode Highlights...

00:00 Introduction to Visibility in Business

00:50 Getting to Know Fifi Mason

01:18 A Shared Love for Dogs

02:27 Understanding Visibility in Business

04:46 Common Visibility Mistakes in Business

08:17 Overcoming Self Silencing

10:57 The Journey to Visibility

13:37 Tips to Overcome Self Silencing

20:00 Social Media Visibility Tips

29:20 Fifi's Favorite Place

30:22 Connecting with Fifi Mason

30:50 Closing Remarks and Preview of Next Episode

Key Takeaways...

👉 Visibility in Business: It’s important to be seen and heard, especially online, in order to reach the right people and build meaningful connections.

👉 Overcoming Self Silencing: The holding back from sharing thoughts, ideas, and opinions due to fear of the perceived consequences. Strive to break free from these self-imposed barriers and find the confidence to express yourself.

👉 Common Visibility Mistakes: Such as hiding behind a logo and not showing your personality. Be authentic and differentiate yourself to really connect with other people.

👉 Social Media Visibility: Share your unique approaches, personal stories, and testimonials in order to connect with the audience and build know, like, and trust.

👉 Take Small Steps Towards Visibility: Start with sharing personal content with close friends and family, and gradually expanding to a wider audience. Find the right balance between sharing personal stories and maintaining professionalism.

👉 Find Your Community: Find and engage with a community of like-minded individuals, whether through existing groups or creating one's own community. This helps you build connections and find an audience receptive to your ideas and opinions.

👉 The Power of Stories: Stories are an effective way to connect with people on social media. Sharing stories that show vulnerability and personal growth can help in building deeper connections and resonating with your audience.

👉 Hope and Possibility: It’s possible to overcome your shyness, introversion, and the fear of being visible. Gradually step out of your comfort zone and gain a sense of freedom and enjoyment that comes with being visible and authentically you.

Links Mentioned In The Episode...

Connect with Fifi and take her Self-Silencing Quiz >>> https://fifimason.com/connect

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In The Next Episode...

Next time Jon is joined by Architectural Technologist Ian Shirvell to discuss his unconventional career journey into architecture.