In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.

The better results you get them, the less likely they will stay with you.

What does this mean?

Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.

This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.

Once they give their credit card, their pain level decreases since they have taken action. With each workout, their pain level decreases further, and they start to see results, bringing down the value they place on our services.

The better the results, the less they need us.... because they are no longer in pain, making them less motivated and less likely to stay.

This is the opposite of what many gym owners think and expect of their clients, but it happens.

So, how should you go about it?

Tune in to learn more!

Key Takeaways

- FitPro Growth Summit update (00:26)

- Why clients leave (02:31)

- The argument for annual contracts (05:51)

- The lifestyle client goals (09:55)

- Who is the ideal fitness client (11:10)

- Creating a client’s journey that will keep them motivated (15:34)

- How to target lifestyle fitness clients to your gym (21:06)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!