Bella In Your Business: Pet Industry Business Podcast

Ever find yourself scratching your head, wondering why your marketing isn’t hitting the mark? Wish you had a blueprint to dodge the common marketing mistakes that are holding your pet business back?

In this week's episode, I'm unlocking the secrets to effective marketing as I dive into the top five marketing mistakes that I see pet businesses make. This episode is especially for anyone feeling overwhelmed by their current marketing efforts.

In this episode, you’ll discover:

The ONE major misconception: Thinking everyone is your client—learn why this could be draining your resources and focus.

Online Presence pitfalls: Why lacking a robust online presence can make or break your business.

Branding Blunders: The do’s and dont’s of consistent, effective branding.

Imagine finally understanding why your marketing efforts haven't been converting. Picture turning those weak spots into areas of strength that drive your business forward.

Think about it...What if you could spend less time guessing and more time executing tactics that actually work? How would it feel to have a crystal-clear understanding of your target audience? What difference would a consistent and compelling brand make to your bottom line?

Time Sensitive Invite:

There’s also an exciting revival happening in our Jump Start Your Pet Business community on Facebook, and I want YOU to be a part of it. I've been going live once or twice a week to teach and give valuable tips.

We are still entering people into our  FREE 20-minute 1:1 coaching session giveaway.

Simply join the group and tag me (Bella) in your post – I'd love to hear which episode inspired you the most!

Ever find yourself wondering how to keep that spark alive in your business while staying positive when life keeps throwing curveballs? Wish you had a blueprint for staying focused even when the odds are against you?

After battling a nasty illness and managing through a packed schedule, I've got some real talk to share. If you've ever felt overwhelmed by life or business, you'll find solace and actionable advice here. I'm diving deep into a question that hit home during one of our mastermind roundups: How do you stay positive amidst all the chaos?

Imagine having a toolkit at your fingertips that helps you bounce back every single time you face adversity. In this episode, you'll discover:

Practical and immediate strategies to transform your outlook.

How simple, consistent habits can turn your entire day (and week) around.

Real-life stories and anecdotes: Because nothing hits home like genuine experiences that you can relate to.

I’m bringing the positivity straight to your headphones, along with a heartwarming segment featuring my daughter, Olivia. Her innocent yet profound take on affirmations and staying positive will uplift your spirit and provide an extra dose of inspiration.

Time Sensitive Invite:

There’s also an exciting revival happening in our Jumpstart Your Pet Business community on Facebook, and I want YOU to be a part of it. Join us to connect with like-minded entrepreneurs, share your experiences, and get exclusive insights that can elevate your pet business.

To sweeten the deal, I'm offering a FREE 20-minute 1:1 coaching session to a lucky member.

Simply join the group and tag me (Bella) in your post – I'd love to hear which episode inspired you the most!

Ever wonder how you can just get a little better during the workday? Have you ever thought about how the people, spaces, AND food you consume might help or hinder you? In this episode, I take you along on Part Two of my road trip. This time, I dive deep into how mindful choices in food, spaces, and relationships can impact your pet sitting business!  You'll hear all about how intentional living can transform your energy levels and productivity.

Imagine starting your day with a nutritious breakfast that fuels your brain and body—compare that to grabbing a sugary snack that leads to a mid-morning crash. These small choices add up to make a significant impact on your productivity. I'm spilling some of my favorite tips for making the right food choices that keep you energized and focused throughout the day.

I also discuss the importance of setting up an environment that fosters creativity and focus. I'll walk you through some simple adjustments that can help turn your workspace into a productivity powerhouse.

Furthermore, I talk about the importance of supportive relationships. Having just one person who lifts you up and propels you toward your goals is ESSENTIAL for sustaining motivation and achieving success.

Drawing from my REAL experiences and life lessons, this episode is packed with actionable steps that make a difference. Whether it's a small tweak in your diet, a shift in your workspace setup, or nurturing a supportive friendship, these changes can lead to transformative results.

Tune in NOW and learn how food, spaces, and people can drastically impact your pet sitting business.

How do you navigate personal growth? Do you feel isolated or unsupported on your journey? Are you constantly searching for real, unfiltered insights on life and business?

Join Bella Vasta on a deeply personal road trip from Phoenix to Tucson, Arizona, in this unique podcast episode.

As Bella navigates the open road, she reflects on her partnership with Liz Illg, co-founder of Pet Care Team Training, sharing the importance of having supportive and complementary relationships in both business and life. Recorded live and unedited, this episode offers an authentic glimpse into Bella's thoughts and feelings, making you feel like you're right there in the car with her.

Bella discusses the transformative power of community and friendships, drawing from her own journey through trauma and healing after her daughter's premature birth. She opens up about the significance of inner courage, personal growth, and the necessity of having a support system. Whether she's passing cows or crossing border checkpoints, Bella's raw and unfiltered storytelling invites you to reflect on your own life, encouraging you to find and cherish the people who help you thrive.

Don't miss this engaging and inspirational episode that blends business insights with heartfelt personal experiences.

How many ways do you actively have clients coming into your business? Referrals? Your website? Is it google ads? Are they equal or does one lead more than the other?  Today, we are diving deep in this episode, on why you should have multiple pet business revenue streams and what they are so you can keep a great business financial health.

In the fast-paced world of pet services, relying on a single revenue source is a recipe for STRESS and INSTABILITY.

Discover actionable strategies for diversifying your income sources—from leveraging social media and email marketing to forming strategic community partnerships. You’ll learn practical steps to break free from the cycle of financial anxiety.

Let’s face it—you can’t afford to depend on just one source of income. Knowing how to create multiple pet business revenue streams will set you free from the constant worry and give you more control over your financial future.

Learn how to master your profit margins, enhance your online presence, and make strategic decisions aligning with your goals.

Whether you’re struggling with stagnant growth or feeling vulnerable relying on just one revenue stream, this episode is PACKED with insights to help you succeed.

Tune in now!

Have you ever felt like you’re constantly hustling but never earning enough? Do you find yourself wondering when to raise your pet business rates so you can finally see the financial relief you deserve?

In the demanding world of pet services, understanding when to raise your pet business rates is crucial. I talk about it ALL on this episode.

The reality of what happens when you don't charge enough, the rising costs of everything in this world, and how this affects your bottom line if your prices are too low. I will share personal stories to illustrate what happens if you don't get this part of your business under control. People legit are going out of business because this subject isn't given enough care and attention. It isn't based off of emotions AT ALL.

We’ll explore actionable strategies, from analyzing your profit margins to mastering the art of setting rates that reflect your true value. You’ll learn how to break free from the cycle of financial anxiety and create a thriving business. By aligning your rates with your goals, you’ll attract better clients.

Tune in NOW!

Are you feeling the isolation that often comes with running a business?

Consistency and discipline got us to 400 episodes, and today’s episode is a must-listen for all pet business owners feeling the weight of isolation and stress.

In this episode of the Bella In Your Business podcast, I dive deep into the POWER OF CONNECTION. Running a pet care business can be incredibly rewarding but also lonely. Pets can’t respond emotionally, and it’s tough to share certain struggles with your team. This isolation can lead to mental health challenges, something many entrepreneurs experience, even if we don’t talk about it enough.

I open up about the impact of high cortisol levels caused by chronic stress and how it affects everything from your weight to your sleep and even your concentration. My journey with a naturopath has been eye-opening, revealing how critical it is to manage these stressors for overall well-being.

But here’s the game-changer—COMMUNITY. I can't stress enough the importance of surrounding yourself with a supportive network. From emotional upliftment to practical business advice, a solid community can transform isolation into inspiration.

Tune in as I share personal insights, scientific data, and actionable steps to help you combat the loneliness and stress of running your pet business. Learn how being part of a community can elevate you both personally and professionally.

Don't miss out on this episode—it could be the leadership shift and support you've been searching for!

Join me as I celebrate 400 episodes of the Bella In Your Business podcast!

I couldn't be more thrilled to reach this milestone with YOU. From humble beginnings recording in my closet with a ten-pound MacBook to now, with a professional setup and a decade of experience, this journey has been nothing short of incredible.

In this special episode, I take you through the highs and lows of the past ten years, sharing the raw, unfiltered reality of building a business. Hear about my early struggles, Olivia's time in the NICU, and the challenges of balancing single motherhood with coaching and running a business.

I reflect on past episodes, from tackling imposter syndrome to overcoming burnout and isolation. You'll hear inspiring stories from guests who transformed their businesses and lives, like Jennifer Jasmin growing her team from one to seven, and Randa Clark's amazing growth mindset.

Whether you're new here or an OG listener, thank you for being a part of this journey. Your support means the world to me, and I hope this episode empowers you to take risks, embrace imperfection, and keep pushing forward.

Here's to 400 episodes and many more to come!

Are you feeling uncertain about franchising your pet business? Wondering if the promised rewards are truly worth the risks and responsibilities?

Imagine – seriously think about this – you’re at the brink of expanding your business, but looming questions about franchising are holding you back.

In this week’s episode of the Bella In Your Business podcast, we’re going where most wouldn’t dare – straight into the heart of the franchise debate.

We’re diving headfirst into the world of franchising with a special guest – Liz Ilig. With nine grooming shops and years of hard-earned entrepreneurial wisdom, Liz has been through the trenches. The big brands have courted her, trying to lure her into franchising her business. Yet… she remains unfazed, standing by her decision NOT to go that route. Why? Because success in franchising isn’t as clear-cut as it seems.

Learn why brand recognition doesn’t always translate across state lines and how the responsibility of someone else's success can be more overwhelming than anticipated. Think...could giving away your ‘secret sauce’ actually dilute your brand’s integrity and success?

If you’re contemplating diving into the dog franchise world or considering other avenues for scaling, this episode is your manual. Tune in to hear why going bigger doesn’t always mean better and how keeping control could be your secret to sustained success.

Ready to make the right move?

Is Your Business Stuck in a Rut?

Do you feel like your business is running YOU instead of the other way around? Like you’re giving your all to your business, but the results just aren’t matching the effort? Like you're pushing hard, but somehow… you're just not getting to that next level?

Am I close?!

You’re not alone, and today’s episode of the Bella in Your Business podcast could be exactly what you need.

Today’s episode drops on my birthday, and I've got something special for you.

We’re diving deep into the incredible success stories from my coaching intensives and mastermind program. Imagine laser-focused one-on-one sessions addressing YOUR unique challenges, or being part of a mastermind that turns doubts into success stories—like Stephanie Surjan, who reignited her passion and carved out a fresh path, or Becky Lea, whose social media game made her the small business of the month.

Think turning doubts into triumphs, stuck routines into streamlined operations, and feeling isolated into being energized by a supportive community.

Are you ready to get unstuck in your pet business?

Push play, get inspired, and take action.