Welcome to the Busi-Ness Podcast.

This week, I chatted with Ben Branson, founder of Seedlip and his mission is twofold: to solve the what to drink when you're not drinking dilemma and to continue his family's 300 year farming heritage. Seedlip launched in late 2015 from Ben's kitchen and is now available in over 20 countries and in many of the world's best cocktail bars and restaurants.

We talked about how to create a movement, what category definition really is, why he still gets excited when he sees the product behind the bar, and how sustainability is integral to his belief system. Ben is really getting it right in terms of balance. He came out of the gate hard when the brand launched, travelled the world and created a new category. Now he has a new business, a wife, children, and lives on the farm, deeply connected to nature. Ben needs no introduction and I have no doubt that you will be very inspired by his story whatever stage of your business journey you are currently at.

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