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Judd Lienhard sits down with Bert Sorin, CEO of Sorinex, to discuss what actually makes athletes better, why most coaches misunderstand strength training, and how elite performers think differently about training, recovery, and life.

Bert Sorin has spent decades working alongside the world's best strength coaches, collegiate athletic programs, professional sports organizations, military units, and Olympic athletes. Together, Judd and Bert explore everything from Olympic lifting and power development to coaching philosophy, parenting, leadership, and why chasing "optimal" isn't always the answer.

Judd and Bert explain why athletes often spend too much time trying to mimic sport inside the weight room instead of improving the physical qualities that actually transfer to competition. They discuss why chasing bigger numbers doesn't always make someone a better athlete and why coaching requires understanding when less is actually more.

Follow Bert:

https://www.instagram.com/bertsorin/

00:00:00 Introduction
00:01:45 Why Bert Sorin Became One of Strength Training's Biggest Influencers
00:03:27 Visiting Olympic Champion Valarie Allman
00:05:47 What Olympic Lifting Actually Measures
00:07:03 Summer Strong & Learning From Elite Performers
00:09:32 In-Season Strength Training for Olympic Athletes
00:11:02 Correlation vs. Causation in Sports Performance
00:13:20 Why Olympic Lifts Don't Build Athleticism
00:15:54 The Smarter Way to Program Power Cleans
00:17:23 The Biggest Olympic Lifting Technique Mistake
00:19:54 Why Rhythm Creates Better Athletes
00:22:23 Coaching Athletic Movement Through Rhythm
00:25:52 Touring Ways2Well & Recovery Technology
00:27:47 Military Intelligence, Hunting & Elite Performance
00:33:18 Learning From World-Class Specialists
00:36:44 The History of the Olympic Barbell
00:39:23 Why the Bench Press Became Popular
00:43:05 Why the Barbell Is Still King
00:45:43 Strength Training vs. Sport-Specific Training
00:47:31 The Real Goal of High-Performance Training
00:49:32 The Problem With Optimization Culture
00:52:04 Social Media, Authenticity & Validation
00:55:09 Raising Genuine, Confident Kids
00:57:23 Parenting Lessons They Learned Too Late
01:00:56 Fatherhood, Pressure & Emotional Intelligence
01:06:06 Why Every Parent Should Learn to Underreact
01:09:23 Training Kids Without Ruining Sports
01:12:16 Building Strong Young Athletes
01:16:01 Why Starting Sports Late Isn't Always Bad
01:19:08 The Case for Teen-Onset Athletic Development
01:22:16 What's Next for Sorinex
01:24:43 The Future of Strength Training Technology
01:25:49 Why Velocity Based Training Is the Future
01:28:15 Final Thoughts

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