AFFILIATE OWNERS! Want to grow your business and develop your team?

Learn more about Affiliate University:

https://www.besthouroftheirday.com/affiliate-university

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In this podcast, Markus Gerszi and Jason Fernandez dive into the significant turnover in gym ownership over the past three years and provide crucial advice for prospective buyers. If you're considering purchasing a CrossFit gym, tune in to learn the realities of ownership, the importance of understanding the business's health, and how to foster a positive gym culture for lasting success.

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COACHES!

Want to develop your coaching and prep for your next credential?

Check out The Knowledge

https://www.besthouroftheirday.com/theknowledge

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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

(0:00) Introduction

(1:00) Recent Trends in Gym Ownership Turnover

(4:01) The Opportunity for New Owners

(5:00) Advice for New Gym Owners

(6:02) Identifying Cultural and Staff Challenges

(9:54) Importance of Understanding Financials Before Buying

(16:58) First Steps After Purchasing a Gym

(18:01) Establishing Trust and Culture as a New Owner

(21:01) Immediate Improvements to Enhance Gym Value

(25:01) Long-term Strategies for Gym Success

Nutrition is the base of the pyramid, but it can be confusing how to implement it into your CrossFit Affiliate. Ackerman and Fern are joined by Nicole Aucoin from Healthy Steps Nutrition.

Nicole is a registered dietician and Affiliate Owner and is helping other gym owners build a successful nutrition program that impacts their members and grows their business.

Check out this episode to learn simple tactics to make nutrition a regular conversation inside your CrossFit Affiliate.

Learn more about Nicole and HSN Mentoring here:

https://growyournutritionbusiness.com/

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AFFILIATE OWNERS!

Want to grow your business and develop your team?

Learn more about Affiliate University:

https://www.besthouroftheirday.com/affiliate-university

-----

COACHES!

Want to develop your coaching and prep for your next credential?

Check out The Knowledge

https://www.besthouroftheirday.com/theknowledge

-----

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

"Being able to choose to help somebody is really why we're put on this Earth."

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What Is Affiliate University? Check It Out Here:

https://www.besthouroftheirday.com/affiliate-university

Here's The Best Coaching Tool For CrossFit Coaches:

https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(02:11) - From Nicotine to Compassion: Mitch Roehl's Personal Evolution

(04:11) - Mitch's Strategy: Solving Problems with Financial Investments

(05:25) - Leveraging Community: The Power of Networking Among Gym Owners

(05:53) - Three Years In: Mitch Reflects on Growth and Realizations

(07:12) - Establishing a Supportive Group: Pacific Northwest Crew

(09:12) - Not Just Struggling Gyms: Successful Ones Need Help Too

(33:19) - Exploring New Business Avenues: Virtual Stores for Gyms

(36:27) - Coaching's Broader Impact: Beyond Physical Training

(43:21) - From Hobby to Career: Making CrossFit Sustainable

(51:31) - Mitch Today: Confidence and Vision for the Future

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

As CrossFit Affiliate Owners, neglecting education risks your business. The most successful Affiliates out there embrace learning and seek mentorship constantly to protect and grow their future.

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(01:28) - Recognition of Struggles and Identification of Common Issues in Affiliate Ownership

(04:33) - Seeking Information and Understanding Business Mechanics

(08:04) - Systematic Problem Solving and Strategic Implementation

(10:02) - Continuous Improvement and Feedback

(11:00) - Business as Interconnected Systems and Member Lifecycle Management

(17:06) - Addressing Constraints and Capacity

(22:19) - Asking the Right Questions and Seeking External Help

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Here's how strategic event planning can boost your gym's profitability and strengthen your community.

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(01:12) - Planning to Profit

(01:53) - Event Planning Framework

(06:02) - Understanding the Audience

(03:30) - Operational Planning

(05:34) - Sales and Revenue Targets

(17:48) - Strategic Calendar Management

(30:38) - Leveraging Events for Growth

(37:18) - Long-Term Business Sustainability

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Adam Fuller, CF-L4, quit his 9-5 teaching career to pursue building his CrossFit Affiliate, CrossFit Thin Air, and operating in it full-time. He also gives us the inside scoop on just what it took for him to earn his highly coveted CF-L4 credential.

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(03:59) - Adam's Decision to Leave Teaching

(05:20) - Growth and Success in the Garage Gym

(08:08) - Personal Fulfillment from Career Change

(21:14) - Member Engagement and Community Building

(27:29) - Adam’s Preparation for Professional Development

(47:00) - Impact of High Standards in Coaching

(57:32) - Final Thoughts and Advice for Other Coaches

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

To truly excel as a CrossFit Coach, you must embrace the journey of continuous improvement and deeper knowledge. This process not only refines your skills but also enriches the entire community by setting a higher standard of excellence. By committing to personal and professional growth, you inspire others to do the same, creating a ripple effect of improvement and success.

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(01:09) - New CrossFit Roots Location

(03:55) - Affiliate Summit in Denver

(04:59) - Importance of Leveling Up in CrossFit

(06:27) - Judges Course and Standards

(09:16) - Members Taking the Level One

(14:00) - Benefits of Level One Certification

(18:18) - Advantages of Level Two Certification

(22:59) - Mandate for Level Two Credential

(26:29) - Bonus for Level Three Certification

(31:00) - Professional Development in CrossFit

(35:41) - Distractions and the Level Three

(43:11) - Shifting Emphasis in CrossFit Community

(46:25) - Other Great Certifications and Seminars

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

Focusing on refining your sales approach before increasing leads is key to growing your CrossFit Affiliate. Without an effective sales system, more leads only compound the issue, making your business more costly rather than profitable. Fern is joined by Blake and Sherman from LASSO as they discuss the strategy of enhancing your CrossFit gym's sales process to grow your membership base and increase your revenue.

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Learn More About Affiliate University: https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(01:07) - Closing a Successful Gym

(04:09) - Struggles with Selling or Closing Gym

(06:17) - Post-Gym Closure Reflections

(09:28) - Impact of Gym Ownership on Life

(10:30) - Finding Value in Current Role

(11:53) - Shutting Down a Gym Smoothly

(14:10) - Overview of Lasso Services

(18:17) - Importance of Sales Training

(27:15) - Analyzing Sales Funnel and Metrics

(32:31) - Problems with Free Trials

(36:03) - Effective CRM and Follow-Up Tactics

(46:43) - Misconceptions About Paid Advertising

"I had to make a decision, do I want to keep doing this and be this person, or do I need to lead my life in a different direction?"

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(05:09) - Facing the Curse of Capability: The DIY Dilemma

(10:13) - Launching Success: Innovative Apparel Plan Process

(15:02) - Leveraging Community and Overcoming Excuses for Growth

(20:16) - Transitioning Ownership: Making the Box Your Own

(25:33) - Sobriety and Self-Reflection: Personal Changes Impacting Professional Life

(30:23) - Identity and Intimidation: The Personal Side of Physical Fitness

(35:07) - Mentorship and Its Impact: Accelerating Personal Development

(40:18) - Embracing the Process: Aligning Life and Business Goals

(45:30) - Future Goals and Focusing on Client Experience

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

After having coached hundreds of CrossFit Affiliates, Ackerman and Fern lay out the 3 key areas to focus on to go from being a business owner to being a business builder.

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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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(00:00) - Intro

(05:20) - The Importance of Non-Reactive Planning in Affiliate Management

(10:22) - Reverse Planning: Ensuring Success by Avoiding Failure

(15:28) - Effective Use of Time: Priority Management in Action

(20:17) - Realistic Goal Setting and Avoiding Overwhelm

(25:08) - Mastering Time Allocation to Enhance Personal and Professional Life

(30:16) - Protecting Time for Strategic Business Tasks

(35:20) - The Role of Detailed Scheduling in Personal Productivity

(40:41) - From Planning to Execution: Connecting Daily Actions to Long-Term Goals

(45:32) - Knowing Your Numbers: The Key to Strategic Decision Making

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business