Jeremy and Julie, Owners of Desert Devil CrossFit, share how systemizing processes like onboarding and member touchpoints have transformed their gym. Learn how they’ve improved retention, fostered a supportive culture, and empowered members to thrive.

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The key to great coaching isn’t perfection—it’s connection. In this episode of Behind the Knowledge, CrossFit coach Pat Oyston reveals how this lesson transformed his journey from overcoming depression to becoming a full-time coach.

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0:00 - Struggling to Articulate Coaching Cues

1:03 - Pat Oyston

2:06 - Starting as a Swim Coach at 15 Years Old

5:12 - College Swimming, Injury, and Switching Careers

9:07 - A High School Coach's Life-Changing Impact

14:14 - The Challenges of Recovery After a Knee Injury

17:04 - Discovering CrossFit and Finding Purpose Again

23:35 - Lessons Learned from a Mismanaged Coaching Internship

24:48 - Joining a Supportive Gym Community at Rawson Creek

27:50 - Jason Ackerman’s Mentorship and Building Confidence

32:05 - Taking the CrossFit Level 2 and Learning to “Go Slow to Go Fast”

36:05 - Leaving a Management Role to Pursue Full-Time Coaching

39:15 - Making Coaching About the Athletes

Elie Zeitlin of CrossFit Coney Island shares how mastering delegation transformed his gym and life. Learn how he empowered his team, optimized operations, and built a thriving community in Brooklyn.

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0:00 Intro

1:42 The Power of Delegating

7:00 Managing Growth in a Small Space

10:50 The First Task Elie Delegated

15:04 Creating the Perfect Day

19:32 Taking Extended Time Away from the Gym

26:39 Overcoming the Challenges of Delegation

32:48 Feedback That Builds a Strong Team

37:12 Keeping Politics Out of the Gym

41:06 Redefining Success as a Gym Owner

With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow.

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0:00 - Introduction

3:52 - Stephane's Coaching Journey Begins

4:51 - First Coaching Role at UCLA

7:16 - Firehose of Learning as a New Coach

8:11 - Teaching Athletes: Fake It Till You Make It

9:27 - Discovering Coach Bergener and Olympic Lifting

14:08 - Keeping Coaching Simple Yet Effective

19:45 - First Exposure to CrossFit

22:46 - From Coaching to Police Work

24:11 - Bringing CrossFit to Police Training

25:07 - Head Strength Coach at USD

27:42 - Implementing CrossFit Principles for Athletes

35:23 - Building Trust and Culture with Athletes

38:19 - The Role of Trust in Affiliate Coaching

41:12 - Changes in CrossFit From Then to Now

48:40 - Mastering the Basics as a Coach

53:34 - Stefan’s Hopes for CrossFit’s Future

56:46 - CrossFit Gyms as Beacons of Health and Community

Tanya Sammis, Owner of CrossFit Virilis, transformed her gym from 30 to 130 members by simplifying operations, downsizing her space, and focusing on creating an exceptional class experience. By prioritizing member retention and streamlining her offerings, Tanya built a thriving community in Cibolo, Texas, proving that less can truly be more. Her journey is an inspiring example of how focusing on the essentials can lead to explosive growth.

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0:00 – Introduction

1:30 – The Journey From 30 to 130 Members

3:45 – Simplifying Gym Operations: The Key to Success

6:10 – Downsizing to Grow: Why Less is More

8:25 – Creating an Exceptional Class Experience

12:00 – Prioritizing Retention Over Expansion

15:20 – The Power of Community and Connection

18:40 – Streamlining Offerings for Member Success

22:10 – The Importance of Consistency in Coaching

25:30 – Empowering Your Team for Better Outcomes

30:00 – Lessons Learned From Mentorship and Growth

33:15 – The Role of Retention in Long-Term Gym Success

36:50 – Tanya’s “Keep Going” Philosophy

In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with Burgener Strength Coach Cody Looney. Cody shares his journey from coaching kids’ soccer to becoming a CrossFit Affiliate Owner, military veteran, and weightlifting educator. He dives into the art of teaching Olympic lifts in CrossFit gyms, the importance of meeting athletes where they are, and how Burgener Strength is shaping the next generation of Coaches and athletes.

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FREE WORLD-CLASS COACH EVALUATION

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0:00 Introduction

1:00 Cody’s First Coaching Experience

3:00 From Military Service to Fitness Coaching

6:00 Discovering CrossFit and the Olympic Lifts

9:00 Lessons from Burgener Strength

12:00 Teaching Olympic Lifts in CrossFit Gyms

16:00 Building a Culture of Coaching Excellence

20:00 Balancing Beginners and Advanced Lifters

25:00 Challenges and Solutions in Weightlifting Programs

30:00 The Impact of Team and Athlete Development

Jason Fernandez and Jason Ackerman sit down with Steph Grams from CrossFit Kaneohe to discuss her inspiring journey from gym member to thriving Affiliate Owner. Steph opens up about the challenges of buying a failing gym, navigating leadership, and building a close-knit community while staying true to her vision. Don't miss this episode full of valuable lessons on resilience and leadership.

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🚀 Looking to BOOST REVENUE at your CrossFit Affiliate?

CLICK HERE to Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course

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👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL

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💻 CLICK HERE to learn more about Push Press Gym Software

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0:00 Introduction

1:10 Steph Grams - CrossFit Kaneohe

2:48 From Member to Owner

5:04 Challenges of Buying a Failing Gym

8:14 Facing Fears as a Business Owner

11:03 Competitors and Staying the Course

14:01 Leveraging Gym Software

17:27 Building a Strong Coaching Team

20:24 Transitioning to Gym Mayor Role

26:00 CrossFit for Families and Kids

30:08 Preparing for the Level 4 Exam

34:24 Running a Gym in Hawaii

36:43 Staying True to Your Vision

In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with CrossFit OG and Seminar Staff veteran Mike Giardina. Mike shares his journey from the military to becoming a coach at CrossFit Atlanta, a Flowmaster on CrossFit Seminar Staff, and now a leader in CrossFit’s health initiatives. He dives into the importance of simplicity in coaching, the power of affiliate communities, and how the CrossFit Medical Society is bridging the gap between fitness and healthcare.

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0:00 - Introduction

1:00 - Mike Giardina

3:03 - Early Days of CrossFit Coaching and Community

5:21 - First CrossFit Workout Experience

7:03 - Joining CrossFit Atlanta and Coaching Beginnings

10:22 - Becoming Seminar Staff: From Intern to Leader

14:46 - The Journey of Coaching Development

19:04 - Coaching New Athletes: Patience and Simplicity

22:43 - The Power of Simplicity in Coaching Cues

27:03 - Transitioning to Leadership in Coaching Education

34:07 - CrossFit Medical Society and Health Initiatives

37:28 - Tracking Health Markers: The Next Level of Fitness

40:49 - Connecting Health, Coaching, and Community

43:02 - Where to Learn More About CrossFit Medical Society

Randy and Chausse Lauer, owners of 3-46 Grit CrossFit, share their journey of overcoming personal and professional challenges. Chausse opens up about surviving a stroke and how it reshaped her approach to resilience, leadership, and community building. Together, they reflect on their strategies for budgeting, streamlining operations, and creating a thriving gym while staying deeply connected to their CrossFit community.

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0:00 - Intro

0:31 - Meet Randy and Chausse Lauer

4:26 - Transitioning to Full-Time Gym Ownership

6:51 - From Construction to CrossFit

8:19 - What Randy Did Well vs. Where He Struggled

10:52 - The Power of Budgeting

15:17 - Chausse’s Stroke Story

20:25 - Recovery and Resilience

21:35 - Balancing Member Wants with Business Needs

29:16 - Doing Less, Better

32:50 - Building Legacy Through Systems

37:20 - Why the Lauers Stick with Affiliate University

In this episode of Behind the Knowledge, Nicole Aucoin shares her journey from dietitian to nutrition coaching expert, revealing how coaches can transform lives by addressing the other 23 hours of the day. She dives into actionable strategies for creating sustainable nutrition programs, fostering accountability, and empowering clients to achieve long-term success. A must-watch for coaches ready to elevate their impact and integrate nutrition seamlessly into their gym.

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0:00 – Introduction

1:39 – Nicole’s Journey: From Dietitian to Nutrition Coach

3:48 – Early Coaching Challenges and Lessons Learned6:01 – Personal Story: How Cancer Inspired a Focus on Nutrition

9:25 – Nutrition in CrossFit: Paleo, Zone, and Finding What Works

12:20 – Starting Small: The Key to Sustainable Client Success

22:00 – Lessons from Early Mistakes in Nutrition Coaching

29:04 – How to Find and Empower the Right Nutrition Coach

35:31 – Expanding Healthy Steps Nutrition