How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by?

The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.