You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos.

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Connect | Resources

Blogs

·      11 Blog Images: Best Practices for Adding Great Pictures to Every Post (from Orbit Media)

·      Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing

Tools

·      InVideo: creates videos from text

·      Giphy: grab animated .gif files

·      Meme Generator (free version)

·      Pexels and Unspash: Free images

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

 

0:00     Introduction

0:57     Blogging trends

3:53     Impact of images

3:47     #1: Use as many images as possible    

5:42     #2: Use charts and graphs

6:48     #3: Include faces in every post

9:25     #4: Place quotes over images

9:59     #5: Embed videos into your blog

13:12   Bonus tips

15:09   Action Item

 

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Best Practices for Using Images in Your Content