Welcome back to 'This Mama Means Business! If you caught our last episode, you know we unpacked the beginnings of email list building. Today, we're taking things a step further (and in line with my goal for this podcast, I want to go deep on this topic so that you can feel more confident when you're emailing your list!) 

Today we're diving into what comes after the initial setup: what to actually send to your email list, the do's and don'ts of email communication, when to sell and when to nurture, personalizing templates without losing your unique voice, and tips to minimize unsubscribes. There's a lot to cover, so let’s get started - I'd grab a pen and paper if you can - or head to the link in the show notes for the blog post that outlines it all for you!

LINKS: Email Marketing KPI Guide: https://bit.ly/emailmarketingkpi

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