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Welcome to The Best SEO Podcast, the podcast that takes you into cross-border SEO with Canada. We dive into the nuances of SEO strategies tailored specifically for the Canadian market and international SEO.
In today's episode, we explore the fascinating topic of "Effective SEO Strategies for Niche Markets in Canada." Join us as we sit down with seasoned Canadian digital marketer Geoff Campbell to discuss his unique approaches in targeting specific industries or sectors within the Canadian market.
Our conversation opens the door to a wealth of insights, from Local SEO Tactics designed to navigate the diverse provinces and territories, to the intricacies of Navigating Bilingual SEO in a country where English and French are official languages. Discover how digital marketers adeptly adapt their strategies to Industry-Specific SEO Trends, addressing the challenges and seizing opportunities in sectors like technology, healthcare, finance, and natural resources.
Join us as we uncover the Impact of Canadian Culture on SEO, examining how cultural nuances shape digital marketing strategies and content creation.
Tune in for a discussion that goes beyond the basics, providing you with a deeper understanding of the challenges and successful tactics employed by Canadian digital marketers. Get ready to unlock the secrets of Effective SEO Strategies for Niche Markets in Canada, right here on Best SEO Podcast. Don't miss out – hit play now!
Interviewee: https://www.linkedin.com/in/geoffcampbell1/
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More from EWR and Matt:
Enterprise Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
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The Best SEO Podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Matt shares his own experiences and strategies, as well as his successes and failures, to help listeners learn from his experiences and apply the same principles to their own businesses.
Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
Find more great episodes here: bestseopodcast.com/
https://www.bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.comSupport the show
Welcome to Best SEO Podcast, where Matthew Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps.
Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Discover the key changes that the Openness Update brings to the forefront and gain valuable insights into optimizing your online presence to stay ahead in the competitive local search arena.
But that's not all! As a bonus, we delve into fascinating facts about Google Business Profiles. Uncover the essential elements to create a compelling and trustworthy online profile for your business. Learn how to leverage Google Business Profiles to enhance visibility, engage with customers, and build a strong online reputation.
Whether you're a business owner looking to adapt to the latest algorithm updates or a digital enthusiast eager to stay in the know, this episode is your go-to source for the 411 on the Openness Update and invaluable Google Business Profile tips. Tune in and take your local search game to the next level!
Source: https://www.localfalcon.com/blog/how-to-test-for-open-hours-as-a-local-ranking-factor
Source: https://birdeye.com/blog/state-of-google-business-profiles-2024-top-findings-insights/
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More from EWR and Matt:
Enterprise Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
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The Best SEO Podcast is a podcast hosted by internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
Find more great episodes here: bestseopodcast.com/
https://www.bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Free SEO Consultation: www.ewrdigital.com/discovery-call
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Support the show
Join us as Matthew Bertram, SEO Consultant unravels the intricacies of Google's ever-evolving algorithms, exploring the impact of numerous updates on SEO strategies in 2024.
Our episodes dissect key algorithm changes, from core updates to specialized tweaks, shedding light on their real-world implications.
Uncover the secrets behind what Google deems "helpful content" and how it influences your website's ranking. Learn from the mistakes bloggers often make, and discover the significance of topical authority and backlinks, with real-world examples from Google's algorithmic playbook.
Our episodes culminate in actionable insights, emphasizing the need to curate high-quality content and remove the noise for enhanced performance. Stay ahead in the ever-changing landscape of search engine optimization!
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Support the show
Enterprise Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
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The Best SEO Podcast is a podcast hosted by internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
Find more great episodes here: bestseopodcast.com/
https://www.bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.comSupport the show
In this episode of the The Best SEO Podcast, host Matthew Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasizes the importance of transparency in the crypto space and encourages marketers to understand its origins. The podcast provides valuable insights for those navigating the crypto space and preparing for the future of Web3 marketing.
Guest: https://www.linkedin.com/in/anthemblanchard/
Matt: https://www.linkedin.com/in/mattbertramlive/
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Support the show
Additional opportunities to hear from Matt:
Sales and Marketing Podcast: https://oilandgassalesandmarketing.com
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The Best SEO Podcast is a weekly podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.comDisclaimer: For Educational and Entertainment purposes Only.
Support the show
Dive into this podcast episode where we review some of the best keyword research tools currently available in the market.
Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines.
Unleash the power of effective keyword research and learn how to identify the best keywords that will significantly enhance your ability to drive traffic to your content.
Tune in to unlock the secrets of successful keyword optimization and elevate your content strategy to new heights!
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Want Professional Keyword Research Do-For-You (DFY): https://www.ewrdigital.com/digital-strategy-consulting/audits/seo/keyword-research
Recommended Keyword Research tool: https://mangools.com/kwfinder#a6580a8d86aee0885c06bff11
Topic sources: https://zapier.com/blog/best-keyword-research-tool/, https://backlinko.com/keyword-research-tools
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Support the show
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Additional opportunities to hear from Matt:
Sales and Marketing Podcast: https://oilandgassalesandmarketing.com
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The Best SEO Podcast is a weekly podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Powered by: ewrdigital.com
Hosts: Matthew Bertram
Disclaimer: For Educational and Entertainment purposes Only.
Find more great episodes here: bestseopodcast.com
Support the show
Business to Government Marketing (B2G) Explained
In this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. And you know what's really interesting? Selling cutting-edge tech, like Bitcoin, to government agencies. Sam Armes spills the beans on the challenges and opportunities in this space, touching on regulatory hoops and how to get your foot in the door. So, whether Bitcoin enthusiast or just curious about how politics with tech collide, this episode opens the door to how the B2G game is played!
Sam Armes Contact Information:
https://samuelarmes.com
https://twitter.com/samuelarmes
https://www.linkedin.com/in/samuelarmes
Note: Bitcoin and other cryptocurrencies should be viewed as distinct entities.
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
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Support the podcast: https://www.buzzsprout.com/2019013/support
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Additional opportunities to hear from Matt and Chris:
Sales and Marketing Podcast: https://oilandgassalesandmarketing.com
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The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.comSupport the show
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable steps to establish it effectively.
Beginning with the definition and importance of Topical Authority, we delve into its benefits and outline a seven-step guide on how to build it.
The steps include selecting a niche, conducting keyword research, covering a broad range of topics, using relevant subtopics, crafting high-quality content, implementing internal linking strategies, and ensuring regular content updates.
The episode also touches on measuring topical authority and introduces five topic research tools.
A summary and FAQ section addressing related concepts such as Semantic SEO and the difference between Domain Authority and Topical Authority round up the insightful discussion, making this episode a valuable resource for both beginners and seasoned SEO practitioners.
By: Rory Piecuch
Source: https://www.gravitatedesign.com/blog/what-is-topical-authority/
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
Support the podcast: https://www.buzzsprout.com/2019013/support
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Additional opportunities to hear from Matt :
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The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Is AI search citing your business? Find out free — get your AI visibility audit:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Powered by: ewrdigital.com
Hosts: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
Here's the answer by Nicola Agius with the support of Ai.
Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
Support the podcast: https://www.buzzsprout.com/2019013/support
__
Additional opportunities to hear from Matt and Chris:
The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.comDisclaimer: For Educational and Entertainment purposes Only.
Support the show
A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses.
Here's the answer by Nicola Agius with the support of Ai.
Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396
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Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
Support the podcast: https://www.buzzsprout.com/2019013/support
__
Additional opportunities to hear from Matt and Chris:
The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Is AI search citing your business? Find out free — get your AI visibility audit:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Powered by: ewrdigital.com
Hosts: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
In this episode, we explore the AI-human connection landscape and its relevance. We discuss how AI-driven personalization, chatbots, and virtual assistants strengthen user connections. Dive into the impact of AI on social media, healthcare, and emotional understanding, and how it's revolutionizing education. Discover the future of AI in human connections, engage with us, and gain valuable insights into this dynamic topic as this may be the start of a new mini-series on this topic that has seen a lot of interest from SEOs.
Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
Support the podcast: https://www.buzzsprout.com/2019013/support
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The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: bestseopodcast.com
Follow me at: https://www.linkedin.com/in/mattbertramlive
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.comHosts: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
From the publisher's feed
AI-Driven Visibility. Real-World Impact.
Getting found, named and cited by AI search.
Running since 2009. Over 5 million downloads. The same question the whole time:…
Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.
The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.
Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.
If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.
The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.
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