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Building An SEO Business Case Your Boss Can’t Say No To
Some stakeholders struggle to see the value of adding SEO to your marketing mix. Use this guide to build an irrefutable business case for it.
Author: Loren Baker
Source: https://www.searchenginejournal.com/seo-business-case-building/444779/
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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
4 Key Areas Of International SEO Focus For Entering A New Market
Going global? Don't miss out on these 4 important opportunities to set your brand up for international SEO success.
Author: Kristopher Jones
Source: https://www.searchenginejournal.com/international-seo-new-market/444497/
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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
3 Ways To Optimize Internal Linking
Poor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking.
Presenter: Jonathan Epstein
Source: https://searchengineland.com/3-ways-to-optimize-internal-linking-381289
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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
12 Ways to Use Google Trends for SEO Part 2
Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.
Author: Chuck Price
Source: https://www.searchenginejournal.com/google-trends-seo/226809/
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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics
Using WordPress for your enterprise site? Improve your SEO strategy with these plugins and other tips to help improve search rankings.
Author: Matthew Bertram
Source: https://www.searchenginejournal.com/enterprise-seo-wordpress/
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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
12 Ways to Use Google Trends for SEO
Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.
Author: Chuck Price
Source: https://www.searchenginejournal.com/google-trends-seo/226809/
-
Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
5 On-Page SEO Factors To Check In Underperforming Content
Why is on-page SEO so important, and which areas should you focus on and optimize to improve search rankings in underperforming content? Tune in to find out!
Author: Matthew Bertram
Source: https://www.searchenginejournal.com/on-page-seo-underperforming/424184/
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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
About our guest:
Billy Gene is the founder and CEO of Billy Gene Is Marketing Inc. - A top-ranked agency & educational hub for digital advertising and customer acquisition. His personal ads have been seen over 1 billion times across Facebook, Instagram, and YouTube.
Billy has over 140,000 students in 75 countries, has worked with several of the largest franchises across the globe, and has been featured in some of the leading publishing companies around the world such as Forbes, http://Entrepreneur.com, SD Business Journal, and The Huffington Post. He has also key-noted or spoken on dozens of the most well-known stages in front of tens of thousands of people, was nominated for the Ernst & Young Entrepreneur of the Year Award, and ranked in 2019 & 2020's “Inc 5000: The Most Successful Companies In America.”
Website: https://billygeneismarketing.com/
–
Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns
Learn how to put company, competition, and Google data to work to improve the performance and ROI of your Smart Shopping campaigns.
Author: Adchieve
Source: https://www.searchenginejournal.com/optimize-smart-shopping-campaigns-4-examples-of-data-driven-insights/422826/
---
Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
10 Enterprise Page Speed Optimizations & Implementation Tips
Don’t let slow page speeds leave customers running to your competitors. Use these tips to improve speed and create a positive experience.
Author: Matthew Bertram
Source: https://www.searchenginejournal.com/enterprise-seo-page-speed/415049/#close
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Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
You can also watch his episode here: https://bestseopodcast.com/
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
Follow us on:
https://www.facebook.com/EWRDigital
https://www.instagram.com/thebestseopodcast/
https://www.tiktok.com/@bestseopodcast
https://www.linkedin.com/company/bestseopodcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
Powered by: ewrdigital.com
Host's: Matthew Bertram & Chris Burres
Disclaimer: For Educational and Entertainment purposes Only.
Support the show
From the publisher's feed
AI-Driven Visibility. Real-World Impact.
Getting found, named and cited by AI search.
Running since 2009. Over 5 million downloads. The same question the whole time:…
Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.
The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.
Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.
If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.
The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.
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