Best SEO Podcast: Search with LLM Visibility®

By Matthew BertramBusiness Entrepreneurship Marketing Management

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Typical duration
45 min
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Based on Podcast App listening data

Best SEO Podcast: Search with LLM Visibility® episodes

May 26, 2025 Digital Marketing Revolution: Adapting to AI's Takeover with Bill Rice
Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content.
Guest contact information:
billricestrategy.com
youtube.com/@billricestrategy
linkedin.com/in/billrice
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
47 min
May 19, 2025 Converting Questions to Leads: The Power of Human Chat with Ted DeBettencourt
Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.

• Human-powered chat services capture 50-60% more leads compared to websites without chat functionality
• Businesses should consider chat services when they have 1,000+ monthly visitors, $2,000 in monthly ad spend, or $1,000+ customer lifetime value
• The "12-second rule" reveals that 40% of potential leads are lost when chat responses take longer than 12 seconds
• While AI bots excel at answering complex questions, humans significantly outperform in converting inquiries into leads
• Human operators should communicate with prospects through their preferred channels rather than forcing them into specific communication methods
Guest Contact Information:
linkedin.com/in/theodoremdebettencourt
juvoleads.com
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, larg e language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
40 min
May 12, 2025 Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin
Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.

• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners
• Data-driven marketing decisions are more effective than relying on assumptions
• Analyzing client budgets revealed opportunities for additional services within the same customer base
• The "Edge Strategy" concept helps identify adjacent business opportunities within arm's reach
• Looking at the market size and potential before developing products helps validate business ideas
• Testing different marketing messages and website versions shows what resonates with different customer segments
• Personal branding is becoming increasingly important as "social capital."
• Only 4-5% of LinkedIn users post weekly, creating an opportunity for those who consistently share content

Guest Contact Information:
linkedin.com/in/tylerdunagin
liquidliner.com
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
38 min
May 05, 2025 From SERPs to Subscribers: Mastering YouTube SEO with the Leaf Strategy with Nate Woodbury
Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.

• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search
• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages
• The "Leaf Strategy" involves identifying ultra-specific 8-10 word questions your audience is asking
• Videos answering specific questions can rank at the top of YouTube within 1-2 days
• Create 10-12 minute videos that thoroughly answer questions without scripts
• Include hooks at the beginning and strong call-to-action at the end directing to another video or lead magnet
• Case study: Real estate coach grew from $1M to $6M business by switching from Facebook ads to YouTube
• Use SEMrush's Keyword Magic Tool to find specific question-based queries
Guest Contact Information:
theleafstrategy.com
youtube.com/c/natewoodbury
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
45 min
April 28, 2025 The New Era of Digital Strategy & AI-Powered Growth with Matthew Bertram
Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months.
• Companies must optimize for multiple platforms, including Bing, social media, and Reddit
• Visibility in large language models (LLMs) becoming an essential ranking factor
• AI transitioning from content creation to having agency and decision-making ability
• Early adoption of new technologies provides substantial competitive advantages
• Businesses face a "Netflix or Blockbuster" moment in their marketing evolution
• Customer acquisition costs are rising while competition intensifies across channels
• Mastermind programs and fractional CMO services bridge expertise gaps
Matt’s Contact Information:
matthewbertram.com
linkedin.com/in/mattbertramlive
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
28 min
April 14, 2025 From Posts to Profits: Maximizing Your Influencer Marketing Strategy with Ishveen Jolly
The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.

• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)
• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements
• College athletes now represent a massive opportunity for local business partnerships
• Female athletes and WNBA players have seen exponential growth in influencer value
• Even "mundane" industries benefit from influencer partnerships that add storytelling elements
• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences

Guest Contact Information:
linkedin.com/in/ishveenjolly
opensponsorship.com
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
46 min
April 07, 2025Data-Driven Decision Making: The Untold Story of Marketing Analytics with Jeff Greenfield
Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.
Marketers still struggle to identify which half of their ad budget is wasted
The shift from brand to performance marketing has created an overemphasis on clicks, not impressions
Digital marketers often overlook that awareness through impressions must precede sales-driving clicks
Most businesses deal with 10–15 conflicting sources of "truth" across platforms and agencies
GA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital media
AI models that assess incrementality reveal which efforts actually drive more sales
Complex customer journeys across Meta, Google, and Amazon complicate attribution
The surge in Amazon search (35% of product searches) and AI tools is reshaping marketing
Guest Contact Information:
linkedin.com/in/jeffgreenfield
provalytics.com
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
1 hr 2 min
March 17, 2025SEO Expert Bruce Clay Reveals AI Secrets
Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.
SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
Bruce's "siloing" method organizes content by topic to showcase subject expertise.
Proper "link equity" distribution is crucial but often misunderstood.
Google’s AI Overview has cut top organic click-through rates by up to 70%.
Content that thoroughly answers questions performs best in search and AI results.
Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
Question-based searches have grown from 4% to 16% of all queries.
Websites need technical excellence just to qualify for rankings.
Guest Contact Information:
linkedin.com/in/bruce-clay
bruceclay.com
seotools.com
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
1 hr 20 min
March 10, 2025 Maximize AI Adoption and Upskilling with Proven AI Training with John Munsell
In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices.
• Importance of adopting an AI-first mindset
• Strategies for implementing AI across different departments
• Understanding the gap between perceived and actual AI adoption
• Key roles in AI governance and operations
• Elevating productivity through AI integration
• The critical role of training in cultivating an AI culture
• Encouraging innovation and collaboration within organizations
• Examples of companies successfully leveraging AI
• How to articulate customer problems effectively
Guest Contact Information:
ingrain.ai
bizzuka.com
linkedin.com/in/jwmunsell
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
1 hr 3 min
March 02, 2025 Innovative Coaching Techniques for Personal and Professional Transformation with Adrian Koehler
Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.
• The power of courageous conversations
• Overcoming leadership blind spots
• How the "law of deservingness" affects self-sabotage
• Standing out in digital marketing
• Aligning authenticity with audience engagement
• Coaching for true transformation
Guest Contact Information:
takenewground.com
linkedin.com/in/adriankoehler
instagram.com/adrian.k
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility® and the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
youtube.com/@BestSEOPodcast
bestseopodcast.com
Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
www.bestseopodcast.com/review
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show
45 min