Welcome to our August episode of Insights with Zillow!

Let’s face it – Zillow understands home buyer and seller behavior better than anyone. In this episode, Chris Lapp from Zillow talks about best practices for online lead conversion. Chris emphasizes the importance for agents to have a dynamic online presence, especially now that’s we’re in a global virtual marketplace. Chris shares how to handle the first call with your lead based on the vast research that Zillow has collected. Chris provides tips on how to interact with the lead and gives step by step instructions on what to say (and what NOT to say). Last, Chris talks about agent safety and how to protect oneself when meeting face to face.

To download Zillow’s Conversion Playbook, click here.

If you’d prefer to watch this interview, click here to view on YouTube!

Interested in seeing what marketing options Zillow has for YOUR business? Click here!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by zillow.com Hey podcast listeners. Are you looking for ways to boost your business and expand your network? I want to encourage you to check out what advertising options are available to you on zillow.com. If you haven’t checked out Zillow in a while or maybe never have before, please send an email to keeping it real at Zillow group.com That’s keeping it real at Zillow, group.com and one of Zelos team members will be in touch with you to see the options available in your market as well as learn about their new products and tools to help your business grow. Again that email address is keeping it real at Zillow group.com And now on to the show.

Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name as always is DJ Paris, and I am your guide and host through the show. Today we have our newest monthly series insights with Zillow. Now everybody listening knows about Zillow and they know that Zillow is at the forefront of the home buying and selling process here in the digital age. For example, currently, Zillow is averaging over 190 million unique visitors to their website every single month. That reach is incredible. And they’ve become experts at buyer and seller behavior because of the sheer volume of users on their website. And this means that they have insights based on hard data, not just theory. And they’re going to talk about some of these insights here on our show. We couldn’t be more proud and excited to have Zillow as our guest today. Representing Zillow is Chris lap from the corporate partnership team on the West Coast. I have personally known Chris for several years, he’s a fantastic resource to listen to, and also to help agents take some of these Zillow insights to increase their overall real estate production. But let me tell you a little bit about Chris before we get started. So Chris Lappe has been with Zillow for four years he serves as the corporate partnership manager. In this role, Chris works with some of the largest and most strategic real estate brokerages across the country to drive partnership opportunities with Zillow. Chris has a doctorate degree in the field of communication, and has years of experience coaching agents and brokers nationwide to implement best practices and strategies for online lead conversion. Welcome to keeping it real, Chris, once again.