This is the first in our annual best of the year series of shows. We really enjoyed recording with Marty and there was a tonne of actionable advice.

Marty Wilson is a former pharmacist who became an award-winning advertising copywriter then a full-time stand-up comedian for 8 years before becoming a best-selling author and in-demand speaker.

On this episode of the Salesman Podcast Marty explains how humour can be used as a tool in B2B sales to break through the noise and get noticed.

Resources:

* MartinWilson.com* @MWilsondotcom* Marty on Linkedin