On this best of 2019 episode of the Salesman Podcast Jim Keenan explains exactly what “GAP Selling” is and how we can use it to win more business.

Resources:

* BOOK: Gap

Selling: Getting the Customer to Yes: How Problem-Centric Selling

Increases Sales by Changing Everything You Know About Relationships,

Overcoming Objections, Closing and Price* ASalesGuy.com* Keenan on Linkedin* @Keenan

Previous episodes –

* 610: Using GAP SELLING To Make Objections And Closing OBSOLETE With Keenan* The SECRETS To Sales Motivation With Jim Keenan* 198: Get Passionate Or GTFO! With Jim Keenan* Why Your Personal Brand is EVERYTHING In Sales With Jim Keenan