Subscriber-only episode

Are you missing a massive opportunity to connect with your audience? The digital landscape has shifted dramatically, and the methods we once relied on to build trust with our followers simply don't work as efficiently anymore. That's why I'm focusing intensely on video content—it's become an essential tool for accelerating relationships with your audience.

The 7-11-4 rule has become my north star: we must find faster ways to get in front of people and speed up their understanding of who we are. Trust doesn't develop as organically as it once did, which means we need to strategically create content that builds connection more efficiently. Video, particularly on platforms like YouTube (which now surpasses Netflix in viewership), provides the perfect medium for this accelerated relationship-building.

While many creators have started automatically feeding their podcasts to YouTube, they're missing a crucial distinction: YouTube users aren't podcast listeners. They come to the platform seeking visual engagement, not just audio with static artwork. If you're serious about leveraging YouTube to grow your audience and business, you need to show your face. When viewers can see you educating them and speaking directly to them, they develop trust significantly faster than through audio alone. After years of procrastination, I've finally committed to consistent YouTube content creation, and I've discovered it's not nearly as complicated as I imagined. I challenge you to join me in this commitment—search for Jenny Melrose on YouTube to see how I'm approaching it, and then create your own video strategy to transform your audience connections.

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