In this episode, Ricardo discusses the concept of value in projects, explaining that true value goes beyond profit. He questions whether delivering projects on time and on budget truly adds value if they do not benefit society. Using the example of building a bridge that “connects nothing to nowhere,” he highlights the importance of sustainability and the social impact of projects. Ricardo also discusses industries such as online gambling, where profit can come at the cost of social harm. He encourages project managers to consider the long-term social value of their work, advocating for responsible project management that positively impacts society and the environment.

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