Beyond the Image Podcast

Our guest Megan Everett, the founder of Perfrm, discusses in a very personal and vulnerable interview the importance of relationships and how her relationship capital helped her earn a valuation for her business at $27M.

In this episode of Beyond the Image, host James Patrick and Megan dive into her background with sales, the importance of developing strong relationships in business, how she learned to code in only 6 months from YouTube Videos and the obstacles she burst through before receiving her valuation.

Listeners can connect with Megan at Perfrm.com or on Instagram @MegsEverett or @Perfrm_Sales

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Our guest Skyler Irvine, the founder of RenzlerMedia, is a master of recognizing opportunities within a market and helping entrepreneurs leverage mediums such as podcasting and video production to scale their brands and businesses.

In this episode of Beyond the Image, host James Patrick and Skyler deep dive on the evolution of content marketing strategies and what entrepreneurs need to know to successful stand out in a crowded digital landscape.

Listeners can connect with Skyler at SkylerIrvine.com, RenzlerMedia.com or on Instagram @SkylerIrvine

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Our guest Heidi Powell is more than just a personal trainer, TV show host and best-selling author. She has developed a ubiquitous brand in the health and fitness industry as a leader.

In this episode of Beyond the Image, host James Patrick chats with Heidi on the evolution of her career, why she originally resisted the call to greatness, what got her to finally be willing to take a leap, when she noticed her own brand equity developing, how she cultivated her own growth and how she managed her brand both cohesively and independently from her husband Chris Powell. Heidi gets vulnerable and authentic sharing what happened when their TV show was cancelled and how her family manages their personal lives when business tried to get in the way. From there, Heidi and James deep dive into the path female entrepreneurs have to take and the importance of celebrating wins.

Connect with Heidi Powell on Instagram @RealHeidiPowell

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For many of us, our entrepreneur journey starts by trading our time for money. We work exclusively by giving our time in exchange for compensation. However, the resulting issue is we either hit the ceiling of running out of time or we eventually max out how much we believe we can charge for our time.

When we hit that point we then enter into a new phase of seeking to create additional income streams that do not require we trade hour for dollar. One of those avenues is launching a membership site for recurring and residual income.

Our guest today on the Beyond the Image podcast is Alison Lumbatis who went from running a blog she started as a personal project to launching and scaling a membership platform, Get Your Pretty On, that in only a few short years is earning 7 figures.

In this episode, host James Patrick and Alison discuss the journey she took to create her personal platform, how she targeted her audience's pain points, the importance of trusting your voice, how she cross marketed, why consistency beats luck, the value of scarcity, the various membership site monetization and sales strategies, how to engage and include members into the process and why you should seek to own all of your assets in the development of your own membership site.

This episode is perfect is you are ready to, or even curious about, launch your own membership site and the most effective ways to scale its growth.

CONNECT WITH OUR GUSET ALISON LUMBATIS Website: GetYourPrettyOn.com Instagram: @_getyourprettyon

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As January is now half over, many entrepreneurs are finding it difficult to maintain the motivation they had at the start of the year.

Statistics show that 25% of New Year's Resolutions have been abandoned by the middle of January and less than 10% are ever achieved by the end of the year. That is a terrifying reality and one we need to shift if we are to grow as business owners and leaders.

In this episode of the podcast, host James Patrick dives into the top 5 ways to hack your own motivation so it can be managed and sustained throughout the entire year.

Motivation is the quintessential component required for goal acquisition - and this episode gives practical and applicable steps you can implement today to start sustaining your motivation through the rest of the year.

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Who reading this feels like they are destined for more than they are doing right now? Probably every single person who listens to this show! But our ability to clearly see the path we must go down and the actions we must take is where most of us struggle.

Our guest today is business and life coach Lindsey Mango who knows, first-hand, what the call to greatness sounds like and how to chart a course to achieve it. It is something she had to learn to do in her own life and now she teaches others to fulfill their own potential.

In this interview, host James Patrick and Lindsey discuss the call to greatness, how to silence critics, the deconstruction of motivation and the importance of celebration.

RIGHT NOW Lindsey is accepting applications into her new mastermind, for details please visit https://lindseymangocoaching.com/nextlevellife

You can also follow Lindsey on Instgram https://www.instagram.com/lindseymango_/

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MISS THIS EPISODE AT YOUR OWN RISK! Having foresight into business and marketing trends can be critically important for the growth of yourself as an entrepreneur and the brand you are working to elevate. However, it is not enough to know about what is upcoming, you have to then take action.

In this episode of the Beyond the Image podcast, host James Patrick discusses the top 7 business and marketing predictions he foresees for 2020 and what you as the listener need to be doing to start integrating one, if not multiple, of these into your business planning efforts for the year.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!

ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com

Goal setting is a critically important exercise for any entrepreneur. However many either do it incorrectly or fail to do it at all which leads to a lack of vision.

In this episode of the Beyond the Image podcast, host James Patrick discusses how entrepreneurs can set both their annual goals as well as how to then break those business goals into quarterly benchmarks followed by weekly action items.

The rule is simple, what you measure you can improve. This episode will teach you how to set the right goals and how to correctly measure them to drastically enhance your ability to achieve them, regardless of how many you want to set.

This is a critically important episode to listen to as you enter into the new year!

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!

ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com

If your marketing efforts are not giving you the return on your investment, chances are they suck. This episode of the Beyond the Image podcast is about how to re-engineer your marketing efforts going into 2020 to focus on the ultimate ROI - customers purchasing from you!

Host James Patrick discusses how to set better marketing objectives, creating your unique selling proposition, the importance of SWOT analysis as well as competitor research as well as the importance of testing everything.

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!

ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com

Video will be one of the most important, if not the single most important, medium for your marketing going into 2020. Because of this we brought on Amy Webber to discuss how to most effectively leverage video in your marketing efforts.

Amy is the founder of Paideia Media and in this episode, host James Patrick and her chat about how to capture an audience's attention and how to create a visual signature using video.

This is where your marketing investment needs to go as you enter into the new year! The episode is essential listening so you know how to invest properly in your video branding and marketing!

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an entrepreneur!

ALSO... if you are looking to rapidly accelerate your business trajectory in 2020, then you need to apply for the Get Amped Mastermind! This year long coaching and mentorship program will give you the information, connection and resources to unapologetically level up your business growth in the new year. Apply today at www.GetAmpedMastermind.com

Thanks for tuning in!