The Active Life Podcast

Beyond the Sales Pitch: Using Movement Assessments to Build Client Trust and Loyalty

Listen Later

The seminar is back - https://pro.activelifeprofessional.com/seminar2024


Watch the consult video here - https://youtu.be/KMkVY5EsZFY


In this episode, Larry and Cody dive into strategies for fitness professionals on leveraging movement assessments to enhance client acquisition and engagement. They discuss how coaches, trainers, and therapists can use assessments as both a lead generation and a trust-building tool to establish authority and inspire client commitment.

  • Movement Assessments as a Client Acquisition Tool

    • Using assessments for potential clients to understand why they should work with you.
    • Assessments not only show expertise but also demonstrate a structured process that clients can trust.

    • Understanding the Value of Problems Solved

      • Importance of solving "high-value" problems like pain relief without medical intervention.
      • How clients perceive the worth of the solution based on the problem's significance.

      • Discovery Call and Client Pre-Qualification

        • The 30-minute discovery call helps identify if the client has a problem worth solving.
        • The call is about evaluating the client's commitment and finding alignment with their goals.

        • The Two-Hour Consultation Process

          • Includes a detailed movement assessment and goal-setting discussion.
          • Designed to build confidence in the solution offered, with an in-depth breakdown of findings and proposed action steps.

          • Charging for Assessments

            • Shifting to a paid model ($97) for the assessment, with the fee applied to packages if the client enrolls.
            • Provides clients with a summary of findings, highlighting potential improvements and offering a plan outline.

            • Differentiating in a Competitive Market

              • Emphasis on being different, not just better.
              • Spending time on assessments as a way to stand out from competitors.
                1. Onboarding Process: Have a structured onboarding that ensures you're aligned with client needs and goals.
                2. Assessment as a Lead Generator in Commercial and Group Gyms: Use assessments in various gym settings to build clientele and showcase expertise.
                3. Building Proficiency in Assessments: Practice to effectively deliver assessments and enhance the client's experience.
                4. Focus on Ideal Clients: Prioritize working with clients who align with your values and goals for maximum satisfaction and effectiveness.
                  • “The discovery call is about evaluating if we’re inspired to solve the client’s problem.”
                  • “The assessment process itself demonstrates the value that clients won’t find elsewhere.”

                    • Call to Action
                    If you're inspired by this episode, leave a five-star rating! And if you're a coach looking to build a fulfilling career, download the Active Life curriculum from the show notes to see how you can work with clients you’re excited to help.


                    We help coaches build profitable careers by helping clients get out of aches and pains. Apply for a discovery call to see if AL-P is right for you:https://api.leadconnectorhq.com/widget/survey/JvANhoc8rTIUfFBASzCs

                    ...more
                    View all episodesView all episodes
                    Download on the App Store
                    The Active Life PodcastBy Active Life
                    • 4.9
                    • 4.9
                    • 4.9
                    • 4.9
                    • 4.9

                    4.9

                    312 ratings

                    More shows like The Active Life Podcast

                    View all
                    TED Radio Hour by NPR

                    TED Radio Hour

                    21,975 Listeners

                    The Joe Rogan Experience by Joe Rogan

                    The Joe Rogan Experience

                    228,914 Listeners

                    Jocko Podcast by Jocko DEFCOR Network

                    Jocko Podcast

                    30,822 Listeners

                    Run a Profitable Gym by Chris Cooper

                    Run a Profitable Gym

                    92 Listeners

                    Vigor Life Podcast by Vigor Life Podcast

                    Vigor Life Podcast

                    196 Listeners

                    Barbell Medicine Podcast by Barbell Medicine

                    Barbell Medicine Podcast

                    1,191 Listeners

                    Up First from NPR by NPR

                    Up First from NPR

                    56,649 Listeners

                    The Game with Alex Hormozi by Alex Hormozi

                    The Game with Alex Hormozi

                    4,461 Listeners

                    WTF Gym Talk by Stuart Brauer

                    WTF Gym Talk

                    87 Listeners

                    The Diary Of A CEO with Steven Bartlett by DOAC

                    The Diary Of A CEO with Steven Bartlett

                    8,453 Listeners

                    Modern Wisdom by Chris Williamson

                    Modern Wisdom

                    4,006 Listeners

                    The Jordan Syatt Podcast by Jordan Syatt

                    The Jordan Syatt Podcast

                    3,779 Listeners

                    The Shawn Ryan Show by Shawn Ryan

                    The Shawn Ryan Show

                    45,737 Listeners

                    The Mel Robbins Podcast by Mel Robbins

                    The Mel Robbins Podcast

                    20,251 Listeners

                    Build with Leila Hormozi by Leila Hormozi

                    Build with Leila Hormozi

                    942 Listeners