Hello flower friends!

In this week’s episode of The Floral CEO Podcast, I’m thrilled to welcome back my friend Franceska from The Hotel Florist™. If you’ve been anywhere near the floral world on Instagram, you’ve probably seen her work or heard her wisdom on how florists can move beyond weddings and create consistent, sustainable income.

Franceska specializes in helping florists secure hotel partnerships that open the door to luxury corporate clients, recurring income, and long-term stability. Together, we dive into:

✨ Why florists should consider diversifying beyond weddings
 ✨ How hotel partnerships can be a game-changer for consistent cash flow
 ✨ What it really means to put profit first in your business
 ✨ The mindset shift that happens when you start investing in yourself
 ✨ Practical steps to attract luxury clients who value your artistry

This episode is full of juicy, actionable advice for florists who are ready to stop chasing “one-off” gigs and start building a business that supports their life, creativity, and financial goals.

Resources & Links Mentioned
🌸 Follow Franceska on Instagram: @thehotelflorist
🌸 Learn more about her programs: thehotelflorist.com
🌸 Join the Floral CEO Mastermind: floralceo.com/mastermind