Day 4 of my weeklong BFCM special! This week I've got 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.

Today's episode might be the silliest Andrew has ever gotten on this show while still being loaded with ecom insight, both of which are thanks to the guest, Cherene Aubert. Cherene is currently the Head of Growth at Bobbie Baby and formerly the Director of Strategy at Common Thread Collective, where she and Andrew got to work together. You will LOVE this episode.

You can follow Cherene on Twitter at @ChereneAubert (slide into DM's: she might even be willing to consult a little for your brand). You can also shop her incredible ecommerce store, Official Shoppe. 

You can follow Andrew on Twitter at @andrewjfaris and explore working with him at www.ajfgrowth.com.

Intro & outro music: "Holiday" by The Devious Means