It's Day 2 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.

This time we've got Sean Frank, founder and CEO of The Ridge, a 9-figure ecommerce brand run by absolute DTC marketing assassins. Sean has arguably the most actionable tip of the bunch for the week, and it caught Andrew totally by surprise.

If you love what Sean says here, follow him on Twitter at @seanecom, and be sure to buy yourself and someone you love some products from www.ridge.com during the holidays this year.

You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com.

Intro & Outro Music: "Holiday" by The Devious Means