BigDeal

By Codie SanchezBusiness Entrepreneurship Investing Marketing

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BigDeal episodes

August 12How To Solve Problems Better Than 99% of People | Seth Godin
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:https://contrarianthinking.biz/bigdeal-godin - cs

And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr

The only thing between you and the life you want is the story you’ve been telling yourself. Seth Godin is one of the most influential thinkers of our time and the author of 21 bestselling books, including Purple Cow, Linchpin, and The Dip. He survived 800 rejection letters in a single year, has published a blog post every day for 26 years, and has spent decades helping people escape mediocrity. In this episode, he shares the frameworks for getting unstuck, why the best winners know when to quit, and how to untangle the invisible beliefs holding you back.

In this episode, you'll learn:
The four horsemen of mediocrity: deniability, helplessness, contempt, and fear, and the habits that quietly keep you stuck

How Seth turned 800 rejection letters into a competitive advantage by offering value instead of asking for favors

Why the best work is made for people who care, not everyone

The Jackson Pollock trap, why wanting two conflicting things keeps you stuck, and how to escape it

Why great leaders seek responsibility instead of authority, and how to lead yourself first
___________

(00:00:00) Introduction: Why Most People Choose Mediocrity Over Meaning
(00:00:55) The Craft Ethic: 26 Years of Daily Blog Posts and Why Habits Beat Willpower
(00:03:55) Strategic Quitting: Winners Are Quitters When It Matters
(00:05:43) 800 Rejection Letters in One Year: The Truth About Rejection and Iteration
(00:09:38) Feedback Loops Are Everything: Stop Measuring What Mark Zuckerberg Wants
(00:12:11) High School Is the Indoctrination: How to Tell If Your Desires Are Actually Yours
(00:13:49) Thank You, It's Not For You: The Power of Ignoring the Wrong People
(00:14:37) Personal Statements Over Mission Statements: Define Your One Thing
(00:16:20) The Seven-Year-Old Bully Story: How to Insulate Yourself From Criticism
(00:18:48) The Four Horsemen of Mediocrity: Deniability, Helplessness, Contempt, and Fear
(00:23:00) Work That Matters for People Who Care: The Mantra That Cures Mediocrity
(00:25:03) The Industrial Age Brought Compliance and Compliance Brought Fear
(00:27:04) Managers Use Authority, Leaders Inspire Enrollment: Know the Difference
(00:29:08) Lead Yourself First: How to Get Yourself to Change Your Mind
(00:31:59) Optimism Is a Tool, Not a Personality: Put On the Right Hat at the Right Time
(00:33:40) The Conspiracy of Stuck: Short-Term Conflict Avoidance and Misunderstanding Risk
(00:37:56) You Can't Spell Rich Without Risk: The 18 Dollar Garage Sale Test
(00:39:13) If No One Comes, No One Will Know: Seth's Mom and the Museum Story
(00:41:44) Jackson Pollock and the And Versus But Trap: Why Success Can Break You
(00:44:19) Create Things Just For You or You'll End Up Like Pollock
(00:48:14) The Smallest Viable Audience: 24 Seats, Filipino Pop Songs, and Enough
(00:51:13) Entanglements Feel Like Facts But They're Just Invisible Traps
(00:52:31) Tell the Truth and Entanglements Wither: The Three Words That Set You Free
(00:54:01) Writer's Block Is a Myth and Resistance Is Everywhere: Steve Pressfield's Gift
(00:55:27) The Red Wine Story: You Just Don't Have a Big Enough Why
(00:57:05) Comfortable Is Another Word for Stuck: Build New Habits, Not Willpower
(00:58:54) I Am Playing the Role of Seth Godin: The Yellow Glasses Come Off
(01:00:41) Set Up a Life You Don't Need to Escape From: The Alexander the Great Parable
(01:03:07) The Four AM Hotel Lobby: Look at Those Poor Schmoes Escaping Their Lives
(01:04:45) Problems Can Be Solved, Situations Cannot: The Final Word on Getting Unstuck

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 7 min
August 11How to ACTUALLY Achieve Your Goals (Backed by Science)
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/manifestation - cs

You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's the truth: the more vividly you fantasize about success, the worse you perform. And the science proves it.

The Secret sold 30 million copies by promising that if you visualize wealth hard enough, the universe will deliver it. But two decades of research shows the opposite. NYU psychologists tracked college graduates and found that students who spent the most time in positive fantasies about their dream jobs sent out fewer applications, got fewer offers, and earned lower salaries two years later. Your brain books the fantasy as a partial payment on the real thing, giving you the reward before you've done the work. Manifestation isn't fuel. It's anesthesia.

This episode breaks down the exact frameworks elite builders use instead, why Buddhist monks sit with decaying bodies to rehearse death, and the three anti-manifestation moves that turn goals into reality. From the Stoic practice of premeditation of evils to the WHOOP method that doubles your odds of success, you'll learn why imagining failure makes you stronger and how to engineer systems that make your obituary impossible.

In this episode, you'll learn:
Why NYU research proves that positive fantasies kill performance and how students who visualized success earned 24 pounds less in weight loss studies and lower salaries than peers who confronted reality

The five step anti-manifestation practice: write your business obituary, name what caused the death, run the survival check, extract the system, and put it on the calendar quarterly

The Stockdale Paradox: why optimists died in Vietnam POW camps and how brutal faith in the destination plus brutal honesty about the path is what separates winners from wishful thinkers

Why announcing goals out loud makes you quit 33% faster and how premature applause becomes a paycheck your brain cashes before the work exists

The WHOOP framework: Wish, Outcome, Obstacle, Plan, and how this method doubles your odds of hitting goals by naming the exact moment resistance shows up and engineering the if-then response in advance

And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr
___________

00:00 Introduction: The Secret Sold 30 Million Lies and Science Proves It
01:10 The NYU Study: Why the Best Visualizers Earned Less and Got Fewer Jobs
04:04 Your Brain Books the Fantasy as Payment: The Blood Pressure Experiment
04:52 Rehearse the Funeral: The 2000-Year-Old Buddhist Practice of Mindfulness of Death
07:04 The Five-Step Anti-Manifestation System: Write Your Business Obituary
10:21 The Stockdale Paradox: Optimists Died in Prison and Realists Survived
11:52 Jeff Bezos Told Investors 70 Percent Chance of Total Failure
12:53 Swap the Movie: Visualize the Process, Not the Outcome
13:58 Swap the Audience: Shut Up and Stop Announcing Your Goals
16:02 Swap the Oracle: Ask the Market for Receipts, Not the Universe for Vibes
20:29 The WOOP Method: Wish, Outcome, Obstacle, Plan
21:25 The Future Belongs to People Who Face the Funeral and Build Anyway

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
24 min
August 03How to Speak Better Than 99% of People (5 Frameworks)
Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a
#ad #hubspot

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-speak - cs

You've been talking. A lot. But nobody's listening. You're explaining your ideas, pitching your vision, trying to convince your team, and somehow the room just glazes over. Here's the truth: the problem isn't that people don't care. It's that you haven't learned how to make them care. And great ideas die every single day because the person behind them can't communicate well enough to make them stick.

Communication isn't a soft skill. It's the highest ROI skill you'll ever build. It's how you raise capital, close deals, lead teams, and turn strangers into believers. The difference between someone who gets funded and someone who gets ignored isn't the idea. It's how they deliver it. This episode breaks down five of the most effective communication frameworks straight from the best speakers who have ever lived, from Steve Jobs to Martin Luther King Jr. to Malcolm Gladwell, and how you can use them starting today.

In this episode, you'll learn:
The simple map framework: why Steve Jobs told Stanford graduates he'd share three stories before he ever started talking and how giving your audience a roadmap removes anxiety and makes them actually listen

Why repetition isn't boring when done right and how Martin Luther King Jr. used I have a dream eight times in one speech to build weight, not waste time

Specificity as credibility: why saying this laundromat does $3 million in revenue from 164 machines is infinitely more believable than saying this business makes a lot of money

How to use silence like a weapon and why the pause before your biggest line is more powerful than the line itself, just like Steve Jobs did when he introduced the iPhone

Why story beats argument every single time and how Malcolm Gladwell turned a spaghetti sauce case study into one of the most memorable TED talks ever by making you feel the discovery instead of hearing the lesson

Stop filling the silence. Stop apologizing for your point. Start speaking like someone who deserves to be heard. Because the moment you learn to communicate like a CEO is the moment people start treating you like one.

Thanks to HubSpot for Startups for sponsoring this episode! Want to know if your business is actually making money or bleeding cash? Use the free CAC calculator I built with HubSpot. It takes two minutes and tells you the one number that decides everything. Grab it here: https://contrarianthinking.biz/bigdeal_cac
___________

(00:00:00) Introduction: Great Ideas Die Because You Can't Communicate
(00:00:33) The Simple Map Framework: Tell Them Where You're Going First
(00:02:40) Repetition That Builds: Martin Luther King's I Have a Dream
(00:04:56) Specificity as Credibility: The Three Million Dollar Laundromat Story
(00:07:06) Silence Is Sexy: Steve Jobs and the iPhone Reveal
(00:09:52) Show Me, Don't Tell Me: Using Silence to Force Discovery
(00:11:08) Story as Argument: Malcolm Gladwell and the Spaghetti Sauce Lesson
(00:12:31) The Customer Acquisition Cost Reality Check
(00:15:10) Go Big or Go Home: Masayoshi Son's Apple Crate Speech
(00:16:50) Don't Apologize, Reframe: Fred Smith's FedEx Vegas Gamble
(00:18:14) Communicate Visually: Herb Kelleher's Dear Mrs. Crabapple Letter
(00:21:00) Build a Business That Runs Without You

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
23 min
July 29The Secret to Turning Failure Into Success | Dhar Mann
Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/oobo_bigdeal - cs

You've been telling yourself the same story. That you need more resources to start. That you need the perfect plan before you move. That one viral hit will solve everything. Here's the truth: the reason you're not where you want to be isn't because you haven't found the right thing. It's because you keep quitting before it compounds.

Dhar Mann is one of the most watched creators on the internet, generating over 80 billion lifetime views and earning $65 million last year. But in 2013, he was broke, depressed, and two weeks from eviction. In this episode, he breaks down the exact frameworks that took him from rock bottom to building a 200 person content empire, why failure isn't the opposite of success but actually part of it, and the four P system that turns ideas into millions of views.

In this episode, you'll learn:
Why your struggle becomes your greatest superpower and how the depth of your suffering defines the height of your joy, and why broken clay pots put together with gold are more beautiful than perfect ones

The four P framework: pre-testing, packaging, pitch, and post-production, and why spending $10 on Facebook tests before you ever hit record is the difference between viral content and wasted effort

Why it's harder to make your first $1,000 than your first million and how success begets success once you identify the patterns that actually work

The HEART acronym: Honor your audience, Earn their trust, Architect a system, Reach hearts, and Turn views into impact, and how this philosophy builds companies not just content

The green lighting ratio: how Dhar Mann tests 10 ideas to get 1 that goes live and why failing fast and cheap gives you the runway to succeed where expensive bets kill you on the first try
___________

(00:00:00) Introduction: From Rock Bottom to 65 Million Dollars a Year
(00:01:26) Failure Is a Chapter, Not Your Entire Story
(00:04:08) The Stockdale Paradox: Accept Where You Are and Keep Fighting
(00:05:26) Your Greatest Struggle Becomes Your Greatest Superpower
(00:08:25) Kintsugi: The Japanese Art of Being Beautifully Broken
(00:10:27) It's Harder to Make Your First Thousand Than Your First Million
(00:14:27) The HEART Framework: Honor, Earn, Architect, Reach, Turn
(00:17:27) The Four Ps: Pre-Test, Package, Pitch, Post-Production
(00:19:01) Pre-Testing Everything: The Ten Dollar Facebook Test That Saves Millions
(00:20:21) Packaging and Pitch: Deliver on the Promise in 30 Seconds or Die
(00:23:12) Post-Production Is Where the Magic Happens: Three Times the Effort
(00:25:20) Quantity vs Quality: The Birkin Bag vs McDonald's Debate
(00:28:16) People and Processes: How to Scale Without Losing Your Soul
(00:31:36) The Six Minute Mile Analogy: You Can't See the Breakthrough Coming
(00:34:50) From One Employee to 200: The Year by Year Scaling Blueprint
(00:36:17) Outsource or Build In-House: The Caruso and Hermes Test
(00:40:19) Your Product Is Your Team: The Boeing Lawn Furniture Story
(00:41:50) Failure Is Collecting Gems: The Ray Dalio Video Game Principle
(00:43:15) Your Excuse Is Somebody Else's Reason Why
(00:44:01) The Muscular Dad Story: Breaking Down a Viral Concept in Real Time
(00:49:37) The Green Lighting Ratio: From 10 Ideas to One Final Video
(00:56:16) It Took Me 100 Videos to Go Viral: What If I Quit on Number 99?
(00:58:01) Start Scrappy or Die: The 600 Dollar Bank Account That Built an Empire
(01:01:10) The Three Steps to Becoming the First Millionaire in Your Family
(01:03:17) Stop Trying to Look Rich Before You Actually Are Rich
(01:04:27) The Biggest Sacrifice: When Your Daughter Says She Doesn't Want a Big House Anymore
(01:06:45) People's Opinions Don't Matter: The Ones Judging Are Too Afraid to Try
(01:07:28) Do You Quit Too Early or Stay Too Long? The Purpose Alignment Test
(01:08:54) Always Listen to Your Gut: God Put a Compass Inside You

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 14 min
July 28Stop Being Nice: The C.L.E.A.R. Method for Earning Respect
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been avoiding the conversation. The one where you tell someone the truth they need to hear but don't want to face. You soften it, delay it, wrap it in compliments, and call it kindness. Here's the truth: every time you avoid hard feedback, you're not protecting them. You're stealing from their future. And the longer you wait, the more expensive it gets for both of you.

Great leaders don't avoid difficult conversations. They run toward them. They understand that soft feedback isn't kindness, it's vanity disguised as care. This episode breaks down the exact framework for giving feedback that makes people better, not bitter, why most workplace drama exists because people refuse to talk directly, and the one leadership mistake that turns you into an emotional middleman instead of a standard bearer.

In this episode, you'll learn:
Why vanity is the silent killer of leadership and how refusing to tell people the truth costs them weeks or months of improvement while buying you seconds of comfort

The CLEAR framework: Care, Lead with the work, be Exact, Ask, and Reset, and how this five step process turns hard conversations into growth opportunities

Why Steve Jobs, Bill Gates, and Jensen Huang built empires by being brutally direct and how treating competent adults like they can handle the truth is the most respectful thing you can do

The no gossip rule: why great teams go direct to the source and how stopping yourself from becoming an emotional middleman forces your team to handle its own friction

Why feedback in private versus public matters and how Jensen Huang's 60 direct reports and public feedback model keeps NVIDIA's turnover at 2% while everyone else bleeds talent

Stop choosing comfort over growth. Start having the conversation. The person you're avoiding is the one who needs to hear it most.
___________

(00:00:00) Introduction: The Vanity Test and Why Soft Feedback Is Cowardice
(00:00:35) Steve Jobs and Johnny Ive: Great Leaders Build People by Saying the Hard Thing
(00:02:08) Bill Gates and the Parking Lot: The Crazy Ones Push Until It Hurts
(00:03:02) Ruinous Empathy: How Avoiding Feedback Steals From Their Future
(00:04:05) The CLEAR Framework: Care, Lead, Exact, Ask, Reset
(00:06:06) Great Employees Want Clarity, Weak Ones Want Comfort
(00:07:14) Ben Horowitz and the Sandwich Method: Don't Wrap Criticism in Compliments
(00:08:00) Jensen Huang's No One-on-Ones Rule: Torture Them Into Greatness
(00:09:26) Sheryl Sandberg and the Ummm Story: Caring Personally Means Challenging Directly
(00:10:41) The Room You're Afraid to Call: Stop Being a Human Complaint Box
(00:13:27) Push Them to Have Crucial Conversations: Leadership Is About Making People Better
(00:15:42) Choose Growth Over Comfort: Have the Conversation This Week

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
18 min
July 22The Mindset Shift That Made Me Millions | Robert Herjavec
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been telling yourself the same story. That you need more money to start. That you need the perfect plan before you move. That fear is the reason you're stuck. Here's the truth: the only thing holding you back is the belief that something outside of you has to change before you can begin.

Robert Herjavec went from arriving in America with nothing to building and selling companies worth hundreds of millions of dollars. He's one of the most recognizable faces on Shark Tank, and in this episode, he breaks down the exact mindset shifts that turned urgency into wealth, why most people quit before they compound, and the leadership mistake that quietly destroys great companies. From structuring earnouts with no money down to scaling a $400 million business without raising a dime, Robert reveals the frameworks that separate people who stay broke from people who build empires.

In this episode, you'll learn:
Why fear is what holds most people back and how the fear of hard work without guaranteed results is the real killer, not the work itself

The poverty versus wealth mindset: why working to make a living keeps you stuck and how shifting to building wealth changes everything

How Robert bought 13 businesses with no outside funding using earnouts, seller financing, and cash flow leverage, and why you don't need money in the bank to do deals

The biggest mistake founders make when pitching: asking people to listen instead of making them want to hear, and why humility and subconscious alignment close deals before you even open your mouth

How to value a company the right way: understanding industry multiples, EBITDA, and why people fail because they price based on what they need instead of what the business is worth

Stop waiting for permission. Stop waiting for certainty. The life you want is on the other side of the decision you're avoiding.

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs
___________

(00:00:00) Introduction: Fear Is What Holds You Back, Not Lack of Money
(00:03:07) The 10-Year Grind: Running Until Your Legs Fall Off
(00:07:24) A Players vs B Players: How Long Do You Wallow in Misery?
(00:10:33) The Fast No Is a Gift: Stop Being a Maybe-er
(00:11:34) Your Bad Day Is Somebody's Dream: Perspective and Purity of Joy
(00:13:03) Become an Expert in Something: The 20s Are Your Foundation
(00:15:22) The Kylie Jenner Business Lesson: Don't Confuse Stuff with Vision
(00:18:55) How Rare Is a Billion Dollars? The SpaceX Millionaire Story
(00:21:25) You Can Get Rich Even If You Hate Rich People
(00:25:29) Democracy Is a Car Wash: Small Business Is the Right Message for America
(00:26:58) Urgency Gets You Out of Poverty, Patience Gets You to Wealth
(00:30:00) Fail Quickly: Test at 20% with Paying Customers, Not at 100% with Beta Users
(00:31:19) 10 Billion Dollars in Sales: Great Salespeople Sell Value, Not Product
(00:33:06) The Leverage Switch: When Sharks Start Selling the Pitcher
(00:36:05) The Three Numbers You Better Know: EBITDA, Multiples, and Industry Comps
(00:38:35) Scale Is a Two-Edged Sword: When Your Skill Becomes Your Weakness
(00:41:11) The Million, Ten Million, Hundred Million Business: What Changes at Each Level
(00:43:32) The World-Class CFO Hire: When Robert Stopped Being the Bottleneck
(00:46:05) Buying 13 Businesses with No Outside Funding: The Earnout Strategy
(00:49:14) Money Is Not Holding You Back, Your Lack of Knowledge Is
(00:49:59) The Baby Boomer Exit Crisis: Millions of Businesses with No Succession Plan
(00:52:55) Third-Party Verification: People Believe What Others Say About You
(00:54:03) I'm Really Proud I Built 400 Million with My Own Money
(00:55:58) The Equity Operator vs the Business Operator: Why Projections Are Bullshit
(00:58:18) When It's Self-Evident in Tech, It's Probably Too Late
(01:02:25) The Accelerator Stuck: How Precarious Is Life?
(01:06:03) We Are Not a Family, We Are a Team: The Benevolent Dictator
(01:07:40) Poverty Mindset vs Wealth Mindset: It's Great to Dream, Better to Pay Your Bills

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 13 min
July 21It’s Boring, But This One Habit Will Make You a Millionaire
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been chasing the next thing. The next idea, the next strategy, the next opportunity that finally feels exciting enough to stick with. Here's the truth: the reason you're not rich yet isn't because you haven't found the right thing. It's because you keep quitting the last thing before it compounds.

Most people don't fail because they pick wrong. They fail because they reset the clock every time Tuesday starts looking like Monday. They mistake boredom for a signal to move when boredom is actually the price of admission. The people who build real wealth aren't the ones who never get bored. They're the ones who don't let boredom make their decisions.

In this episode, you'll learn:
Why almost nobody gets rich doing something exciting and how sticking with something boring is the actual difficulty that separates winners from everyone else

The Replit story: how Amjad spent eight years looking stupid, laid off half his company, and kept going until AI showed up and turned his business into a $9 billion company

Why Steve Jobs spent years grinding on NeXT, a company that flopped by every measure, and how that failure became the foundation for Apple's comeback

The BORED framework: Better information, Opportunity changed, Results changed, Exhausted, or Destination, and how to tell if you're making a smart pivot or just resetting your compounding clock

Why you're not bored, you're finally becoming competent, and how confusing competence for boredom is the single biggest reason people quit right before they win

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(00:00:00) Introduction: The Boring Truth About Getting Rich Nobody Wants to Hear
(00:00:36) The Compounding Clock: Why Tuesday Looking Like Monday Is Actually Winning
(00:01:50) The Replit Story: Eight Years of Looking Stupid Before Becoming a Billionaire
(00:03:08) Steve Jobs and Next: When Your Biggest Failure Becomes Your Foundation
(00:04:39) Early Stage Is Guessing: Why Forecasts Don't Matter and Grit Does
(00:05:15) The SpaceX Principle: Less Than 10 Percent Odds and Launching Anyway
(00:06:13) You're Not Bored, You're Finally Becoming Competent
(00:07:34) Cliff Asness and AQR: Surviving When Everyone Said Your Strategy Was Dead
(00:08:46) The BORED Test: How to Know If You Should Pivot or Stay
(00:09:12) Don't Let Boredom Make Your Decisions: Where All the Money Actually Is

___________

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11 min
July 15How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been staring at AI like it's a magic trick you'll never understand. You've watched everyone else claim they're 10x more productive while you're still Googling how to write a better prompt. Here's the truth: AI isn't going to replace you because it's smarter. It's going to replace you because someone else learned how to use it and you didn't.

Geoff Woods is the author of The AI Driven Leader and has spent years teaching normal people how to use AI to solve real problems, not just write better emails. He's worked with venture backed companies, public corporations, and CEOs racing toward exits, and in this episode, he's breaking down the exact framework that turns AI from a glorified search engine into a strategic thought partner that makes you think better, work faster, and solve problems you didn't even know you had.

In this episode, you'll learn:
The CRIT framework: Context, Role, Interview, Task, and why this four step process is the difference between AI slop and superhuman output

Why asking AI questions is the worst way to use it and how making AI interview you instead unlocks insights you'd never think to share

The 80/20 rule of AI: why most people waste time automating tasks that don't matter and how to identify the 20% that drives 80% of your results

Why cognitive decline is the greatest risk with AI that nobody's talking about and how to use it in a way that makes your brain stronger, not weaker

The AI board: how to build custom personas of Steve Jobs, Warren Buffett, and your future self to advise you every single day

Stop treating AI like a shortcut. Start treating it like a thought partner. The people who master this won't just work faster. They'll think differently.

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad
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(00:00:00) Introduction: AI as a Thought Partner, Not Just an Assistant
(00:01:14) The 300 Million Dollar Board Meeting: How AI Transformed a Hostile Relationship
(00:06:30) The CRIT Framework: Context, Role, Interview, Task
(00:11:20) The Saving Face Consortium: How AI Saved a Manufacturing Company from Bankruptcy
(00:15:38) The Three Skills You Must Master to Harness AI Without Being Replaced
(00:18:14) Speech to Text and Advanced AI Hacks: Playing AI Against Itself
(00:22:29) The Sticky Note Trigger: How to Actually Change Your Behavior with AI
(00:25:07) Agentic AI: The 18th Domino You Should Not Start With
(00:29:05) The 80-20 Framework: Identifying What Actually Matters in Your Business
(00:31:49) The Death of Entry-Level Work and What Skills Will Survive AI
(00:34:34) Daycare Employees Versus Department Chairs: Own Your Job or Lose It
(00:37:14) The AI Leadership Culture: Training People to Prioritize Without You
(00:41:21) The Steve Jobs Manifesto: Using AI for World-Class Creative Output
(00:43:28) Creating Your AI Writing Persona: The 20 to 50 Email Upload Method
(00:47:13) Building Your AI Board: Steve Jobs, Warren Buffett, and Your Future Self
(00:51:10) The Greatest Risk Nobody Talks About: Cognitive Decline and Mental Atrophy
(01:00:49) Voice of Customer Agents and Real-Time Sales Coaching That Actually Works
(01:03:37) The 30-Day CRIT Challenge: One Thing to Do Right Now to Transform Your Life

___________

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1 hr 7 min
July 13The #1 Money Habit That Separates Winners from Losers | Caleb Hammer
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

The Amazon Kindle Scribe feels just like writing on paper and helps keep pages of notes organized and easy to read. Get yours here https://amzn.to/4peFOKQ

What’s the #1 money habit that separates winners from losers? What stops the thousand small cuts you're making every single day that you refuse to see?
Caleb Hammer has reviewed thousands of financial disasters on his show Financial Audit, and he's breaking down the tactics that separates people who build wealth from people who stay stuck forever. From collections to car loans to OnlyFans subscriptions, he's seen it all. And in this episode, he's pulling back the curtain on what actually works, what's killing your future, and why most people would rather look rich than be rich.

In this episode, you'll learn:
Why 40% of Americans can't afford a $400 emergency and how not having an emergency fund starts the debt snowball that destroys everything

The 50/30/20 rule: 50% needs, 30% fun, 20% investing, and why people think Caleb is stingy when he's actually telling you to spend a crazy amount on fun once you cut the BS

The real difference between people who change and people who don't: action words versus future words, and why I'm gonna means nothing if the documents show you aren't doing it now

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(00:00:00) Introduction: Budgeting Is the Snowball That Starts Every Financial Disaster
(00:00:52) The Red Flags: Collections, Repos, and the Death by a Thousand Cuts
(00:06:14) The OnlyFans Economy: Loneliness, Parasocial Relationships, and Paying Indian Telemarketers
(00:08:00) The Average American Is Broke: 40% Can't Handle a 400 Dollar Emergency
(00:10:54) Budget or Die: The One Non-Negotiable Rule That Changes Everything
(00:12:01) The 28 Dollar Lunch Debate: Avocado Toast, Death by a Thousand Cuts, and Owning Your Choices
(00:13:45) Housing, College, and Health Care: The Three Things Actually Screwing Gen Z
(00:19:38) The Car Trap: Why Americans Justify 1000 Dollar Payments for Grocery Runs
(00:23:27) Dave Ramsey Is Wrong: The 1000 Dollar Emergency Fund and the 6% Withdrawal Myth
(00:26:33) Bill Gates Doesn't Know the Price of Rice-A-Roni: The Disconnect of Wealth
(00:27:45) The 100K Investment Blueprint: Target Date Funds, Index Funds, and Killing High-Interest Debt First
(00:29:19) Pokemon Cards, Tulip Mania, and NFTs: Why Speculation Always Ends the Same Way
(00:30:58) The Dumbest Investments: Gold Mines in Uganda, CDs, and Risk-Averse Spending Addicts
(00:34:21) The SpaceX IPO: Trillion Dollar Valuation, NASDAQ Rule Changes, and Betting on Elon
(00:37:43) Caleb's Origin Story: From Negative 90K in Debt to 250K Net Worth in Six Years
(00:41:34) The Five-Step Blueprint: Budget, Find Your Market Fit, Kill Debt, Emergency Fund, Invest 20%
(00:42:58) The 50-30-20 Rule: 30% on Fun Is Not Stingy, It's Generous as Hell
(00:48:05) War Stories: The Streamer Who Made Two Cents a Month and Still Wouldn't Quit
(00:50:49) The Car Defense: Why People Fight to the Bone Over a 40K Net Gain
(00:51:31) Breaking Someone's Frame: The Kids Argument and the N-Word Incident
(00:54:36) The Action Test: I'm Gonna Versus I Am—How to Tell If Someone Will Actually Change
(00:55:28) 28,000 Dollars in Debt Paid Off in 12 Months: The Financial Audit Success Rate
(00:56:29) The Anchor Problem: When One Partner Drags the Other Down Financially
(00:57:24) Couples Therapy, Prenups, and When to Walk Away from Financial Disaster
(00:58:07) Underrated Purchases and Mint Chocolate Chip: The Flavor That Tastes Like Mouthwash
(01:00:59) The Money Rule Caleb Struggles to Follow: Spend More and Take a Vacation
(01:02:01) Hammer Elite: 110,000 Subscribers and Building a Premium Content Empire
(01:02:54) Political Audits: Governors, Senators, and Why Newsom Said No
(01:04:27) The Federal Debt Crisis: Pentagon Audits, Social Security Cuts, and the 25% Haircut in Five Years
(01:04:57) Centrist Economics, Right-Wing Coded Jokes, and Why Both Parties Suck at Spending
(01:09:27) The Final Word: Every Day You Wake Up, You Choose to Be a Retard or Not—Choose Wisely

___________

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1 hr 11 min
July 06How to Speak with the Richest 1%
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been waiting for access. Waiting for someone to notice. Waiting for permission to enter the rooms where real wealth gets built. Here's the truth: the 1% didn't get there by being the smartest. They got there by knowing how to speak the language, earn trust before they needed it, and stay grounded when everyone else started lying to them.

This episode breaks down the exact framework for breaking into circles you don't belong in yet, staying there once you're invited, and becoming the person everyone wants to keep around. Because networking advice for broke people doesn't work when you're trying to reach people who already have everything. The game changes. And if you don't know the new rules, you'll get one shot and never get called back.

In this episode, you'll learn:
Why most people go negative on the first call and never get a second one, and how the relationship balance equation decides who gets re-invited and who gets ghosted

How trust is built on someone's worst day, not their best, and why showing up during the fire without asking for anything after is how you earn loyalty that lasts decades

Why success makes people worse at reading the truth and how to engineer channels where disagreement is rewarded instead of punished

The mum effect: how every layer of your organization softens bad news until reality becomes unrecognizable, and why asking what's missing is more important than asking how'd we do

The REAL framework: Respect their time, Earn trust, Ask for truth, Live in reality, and how mastering these four moves makes you impossible to ignore and irreplaceable once you're in

Stop waiting for the door to open. Start becoming the person they can't afford to leave outside.
___________

(00:00:00) Introduction: Nobody in the 1% Got There by Being the Smartest First
(00:00:28) Respect Their Time: Why Broke Person Networking Advice Stops Working
(00:01:59) The Relationship Balance Formula: Deposits Minus Withdrawals
(00:03:02) Never Make an Introduction Without Permission: Double Opt-In or Die
(00:04:40) Earn Trust on Their Worst Day, Not Their Best
(00:07:43) Give to Get: The Growth Kit and Why Customers Need Value First
(00:08:52) Ask for Truth: Success Quietly Makes Honesty Impossible
(00:10:54) The Emperor Maximilian Story: How Paranoia and Flattery Destroy Empires
(00:12:12) Spot the Leader Surrounded by Sycophants and Become the Counterpoint
(00:13:34) Live in Reality: Uncovering the Stack of Compounding Lies
(00:16:59) The Pulse System: Track Your Numbers Against Projection in Real Time
(00:17:25) Sun Tzu's Spies: Real Knowledge Only Comes From Eyes on the Ground
(00:19:04) Eyes to Eyes: Go See For Yourself, Nobody Read Your Slack
(00:19:44) The REAL Framework: Respect, Earn, Ask, Live

___________

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📸 Instagram: https://www.instagram.com/codiesanchez
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21 min

About BigDeal

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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We…