BigDeal

By Codie SanchezBusiness Entrepreneurship Investing Marketing

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on Marketing
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Typical duration
58 min
per episode
If it hooks
47%
finish an episode

Based on Podcast App listening data

BigDeal episodes

July 02The Secret to Speaking Without Fear and Anxiety | Zuby
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been standing on the sidelines. Watching your voice shrink every time the room gets uncomfortable. Letting fear dictate what you say, who you become, and how small you're willing to stay just to avoid the backlash. Here's the truth: the cost of silence is always higher than the cost of speaking up. And the moment you stop apologizing for what you believe is the moment you stop living someone else's script.

Zuby is an Oxford educated rapper, bestselling author, and one of the most uncompromising independent thinkers alive. He's built a career using his voice to challenge narratives, spark real conversations, and inspire millions to stop waiting for permission to live boldly. In this episode, he breaks down the exact frameworks for building a life that means something, why usefulness beats happiness as a North Star, and the one practice that turns avoidance into courage.

In this episode, you'll learn:
Why the biggest killer of men under 50 is themselves and what that says about purpose, meaning, and the fundamental pillars that have been knocked out of modern life

The moral duty to be strong: why it's not wrong to be weak, but it's wrong to voluntarily remain weak, and how competence builds confidence that serves others

How to overcome fear when the people you love want you to stay the same and why listening to everyone doesn't mean taking everyone's advice

The zoom out framework: fear God not man, remember most people have it harder than you do, and recognize you asked for the life you're living

Why meaning comes from knowing what you actually value, not what society told you to prioritize, and how trade offs are the secret to building a life you designed instead of inherited

Stop shrinking. Start speaking. The world doesn't need another person playing it safe. It needs you at full volume.
___________

(00:00:00) Introduction: Stop Self-Obsessing and Start Building Something That Matters
(00:00:53) The Hidden Crisis: Why Young Men Are Quietly Disappearing
(00:02:18) Boys Are Always Building or Destroying: The Testosterone Truth
(00:04:13) The Gender Role Confusion: Who Pays for the First Date and Why It Matters
(00:07:33) Quiet Quitting Masculinity: The Generation Opting Out Entirely
(00:11:30) Real Wages, Real Problems: The Economic Truth Nobody Wants to Admit
(00:15:11) It's Wrong to Voluntarily Remain Weak: Your Moral Duty to Be Strong
(00:19:12) The Parable of the Talents: Don't Stand Before God at Half Capacity
(00:21:08) Look-Maxing, Vanity, and the 80-20 Rule for Men's Appearance
(00:25:55) Stop Fighting Biology: Why Blank Slate Thinking Is Making Everyone Miserable
(00:28:17) Build Competence First: The Foundation of Self-Respect
(00:30:01) The Self-Obsession Trap: Focus Outward to Escape Your Own Head
(00:32:44) Therapy, Shamans, and Substituting Religion: The Long Way Back to God
(00:37:33) I Fear God, Not Man: The Source of Courage in a Cancel Culture
(00:40:16) Zoom Out: You Asked for This Worry
(00:43:42) Listen to Everyone, Obey No One: Handling Criticism from People You Love
(00:46:04) The Nigerian Parents Who Let Zuby Become a Rapper
(00:52:32) Never Let a Stranger on the Internet Ruin Your Day
(00:53:33) What Is a Meaningful Life? Trade-Offs, Priorities, and Conscious Decisions
(00:59:50) One Goal Since 19: Use My Voice to Impact Millions
(01:01:13) Final Words: Keep Moving Forward, Focus on the Light, and Persevere

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 6 min
June 30You're Wasting Your Life (Here's How To Fix It)
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You're doing everything yourself. You're answering every email, attending every meeting, and somehow still ending every week exhausted with nothing meaningful to show for it. Here's the truth: buying back your time isn't a luxury you earn after you get rich. It's actually how you get rich in the first place.

This episode breaks down the exact dollar per hour math that decides what to delegate first, the three person hiring ladder tied to your revenue, and the Four D’s framework that stops your calendar from filling up with everyone else's priorities. Because time is the only asset you can't make more of. And if you don't value yours, nobody else will either.

In this episode, you'll learn:
Why billionaires refuse to do $20 an hour tasks and how the dollar per hour rule forces you to stop lighting money on fire every week

The Four D's: delete, defer, delegate, do, and why most people start at delegate and end up paying someone to do work that should never have been done at all

The FREE system: favors, remote, executive, envoy, and how to build your support ladder from zero to chief of staff without wasting money on the wrong hire

Why your open door policy is killing your productivity and how to replace come talk to me with send me a brief so half your meetings solve themselves

Block it, batch it, assign it: the three calendar rules that stop your team from hijacking your time and force them to carry the weight of their own work

Why swooping in to save the day robs your team of the lesson that would make them great and how letting them drop the ball teaches more than your rescue ever could

Stop being your busiest employee. Start protecting the one asset you'll never get back. Your time isn't something you spend. It's something you invest.

If you're looking for people who think like owners instead of employees, check out Athena. Stop going at it alone. → http: // Athena.com/codie-sanchez (http://athena.com/codie-sanchez)
___________

(00:00:00) Introduction: Buying Back Your Time Is How You Get Rich, Not a Reward
(00:01:03) The Billionaire Lesson: Why Getting Your Own Gas Is a Poor Person's Mindset
(00:02:17) The Delegation Myth: Why If I Don't Do It, It Won't Get Done Right Is Costing You Millions
(00:04:47) The Dollar Per Hour Rule: Stop Setting Money on Fire
(00:06:06) The Four D's Framework: Delete, Defer, Delegate, Do
(00:07:21) Build Your Ladder: The FREE System for Hiring Support
(00:09:08) Remote Assistants: The Highest Leverage Hire You're Not Making
(00:12:59) Kill Your Open Door Policy: Walk the Factory Floor, Don't Let It Walk to You
(00:14:15) Send Me a Brief: The Jeff Bezos Six-Page Rule and Forcing People to Think Before They Speak
(00:15:47) Frontline Data: Brad Jacobs' Two Blunt Questions and Finding Truth in Compounding Lies
(00:17:27) Block It, Batch It, Assign It: Negotiating Your Calendar Like a CEO
(00:18:58) Let Them Carry the Weight: Why Swooping In Robs Your Team of the Lesson That Makes Them Great
(00:20:28) Getting Tougher on Your Time: The Clean No to Almost Everything Else

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
23 min
June 24This Mindset Shift Can 10x Your Income | Chris Do
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes.

Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts.

In this episode, you'll learn:
Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value

The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start

Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down

Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone

The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing

Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first.
___________

(00:00:00) Introduction: You Are the Master of Your Destiny, Not the Client
(00:00:40) The Chris Do Move: How to Ask for What You're Worth Without Being Delusional
(00:02:48) With or Without You Energy: The Mindset That Changes Every Deal
(00:07:01) Charging More Is More Ethical Than Charging Less
(00:08:53) The Pricing Game: Price Bracketing, Anchoring, and Never Justifying Your Number
(00:12:50) How to Find Out What Clients Really Have: The Budget Excavation Method
(00:17:01) The Manipulation Behind Luxury Goods: Stories, Scarcity, and Status
(00:22:48) Money Is a Construct: The $800 Day Rate Story and Playing the Game
(00:25:05) From Vietnam to Mercedes: Writing Your New Self-Story Through Mastery
(00:27:16) What Is Brand and Why Does It Matter More Than Marketing
(00:31:13) Don't Try to Be Better, Be Different: The Sea of Sameness Problem
(00:32:25) The Imogene and Willie Test: What Story Are You Telling Yourself
(00:35:18) Fake It Till You Make It or Believe It Till You Achieve It
(00:37:41) You Don't Have a Marketing Problem, You Have a Positioning Problem
(00:42:03) The Three Monsters: Perfection, Advice, and People Pleasing
(00:49:15) Visualizing Success: Designers Are Futurists Who Imagine the Optimal Path
(00:54:52) Passion Follows Mastery: The YouTube Origin Story
(00:59:25) The Rich Owner Versus Poor Owner Mindset: Business Archetypes and Self-Sabotage
(01:05:54) I'm My Own Number One Fan: Loving Yourself and Handling Trolls
(01:09:37) Infusing Soul Into Your Brand: Flip the Cliché and Build Your World

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 17 min
June 22It Took Me 39 Years to Realize What I’ll Tell You in 14 Min
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of failure. And the only way forward is through.

This episode is 14 minutes of the lessons that took 39 years to learn. From getting fired and heartbroken to losing half a business overnight, these are the moments that built everything. The hard truths about cutting out losers, betting on yourself, and learning to smile when pressure shows up. Because winners don't avoid the fight. They get excited by it.

In this episode, you'll learn:
Why getting fired or pushed out is often the greatest gift you'll ever receive and how it forces you to finally bet on yourself

Why losers don't like winners and how hanging around people who haven't built anything guarantees you won't either

How getting into rooms where you're the dumbest person changes everything and why asking how you can help opens doors you didn't know existed

The pressure test: how winners react when the vice grips them and why learning to smile when it shows up is the only way to build something real

Why regret is a greater disappointment than failure and how the worst thing that can happen isn't losing, it's never trying

Stop waiting. Start moving. The person you're meant to become is on the other side of the thing you're avoiding.
___________

(00:00:00) Introduction: The 30-Year Truth About What Actually Matters
(00:01:04) The Winding Path: Why Getting Fired Was the Greatest Gift
(00:02:17) Heartbreak and the Decision to Choose Yourself
(00:02:50) The Grit Factor: God Gives You What You Can Handle
(00:03:13) Cut Them Out: Losers Don't Like Winners
(00:04:34) Work Harder Than a Crackhead: The Obsession Test
(00:05:50) Get in Rooms Where You're the Dumbest: The 100 Million Dollar Lesson
(00:07:03) Your Light Shines on Someone Else's Darkness: Setting Boundaries
(00:08:18) Do Not Be Afraid: Faith, Flow, and Killing the Mosquitoes
(00:09:58) Winners Love Pressure: The Mexico City Story and Game Time Mentality
(00:12:32) Regret Is Greater Than Failure: The CEO Who Almost Lost Everything

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
15 min
June 17How Elon Musk Thinks About AI, Wealth, and Multiplanetary Life | Eric Jorgenson
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

What if everything you think you know about success is wrong? What if the biggest risks aren't reckless, they're required? And what if the person everyone loves to hate is actually the one we should all be studying?

Eric Jorgenson spent five years studying Elon Musk and distilled everything into his new book, The Book of Elon. He's the bestselling author of The Almanack of Naval Ravikant and has built a career decoding how the world's most effective people think, operate, and win. In this episode, we break down the exact frameworks Elon uses to build companies that rewrite entire industries, why he takes insane risks that would bankrupt most people, and how his relentless focus on speed, truth, and deletion makes him the most leveraged human alive.

In this episode, you'll learn:
Why Elon split his last $30 million between SpaceX and Tesla when everyone told him to pick one, and how that decision proved he's mission driven, not money driven

The five step algorithm: question requirements, delete, simplify, accelerate, automate, and why doing them out of order wastes millions

The idiot index: how to identify parts or processes where you're paying 100x more than the raw materials cost and why aerospace was a thousand to one before SpaceX

Why Elon fires fast, moves into factories during production hell, and demands hourly updates on bottlenecks, and how that hardcore culture filters for missionaries

Why demos beat PowerPoints every time and how showing physical progress collapses communication gaps and accelerates decisions

___________

(00:00:00) Introduction: The Risk-Seeking Mission-Driven Mindset of Elon Musk
(00:01:42) The 2008 Story: When Elon Split His Last 30 Million Between Two Dying Companies
(00:05:40) Feel the Fear and Do It Anyway: How Elon Pushes Through Obstacles
(00:06:57) Why Elon Is Polarizing: Politics, Billionaires, and the Nerd Who Became Controversial
(00:08:33) The Bottleneck Formula: Working on the Right Thing at the Right Time Right Now
(00:09:31) Production Hell and Sauron Focus: The Model 3 Story
(00:19:11) Hardcore Purpose: The Rage Demon, Torture, and Being Wired for War
(00:31:25) The Path to Billionaire Icon: Focus Intensely on What Nobody Else Can Do
(00:33:31) Never Burn Bridges: The PayPal Mafia and Founders Fund Investment
(00:36:51) The Idiot Index: Why Your Parts Cost 100 Times More Than They Should
(00:42:37) Speed Is the Ultimate Advantage: Rejecting the Fast-Cheap-Good Trilema
(00:47:57) Empathy at the Mission Level, Not the Individual: The Firing Philosophy
(00:53:29) Show Don't Tell: Demos Over Decks and the Power of Physical Progress
(01:01:06) The Algorithm: Question, Delete, Simplify, Accelerate, Automate
(01:06:44) The One Sentence Onboarding: Be So Good They Talk About You at Dinner
(01:11:21) Is Elon Happy? The Storm in His Head and What We Can Learn

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 15 min
June 15 Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

The best investors in the world aren't gambling. They're copying. They're patient. And they're finding asymmetric bets where the downside is capped and the upside is unlimited.
Mohnish Pabrai is a legendary investor who turned $1 million into $14 million in five years by openly copying Warren Buffett's playbook, and now manages $1.4 billion using the exact same principles that built Berkshire Hathaway. No secret formulas. No complex algorithms. Just discipline, patience, and the willingness to look for weird things that make no sense.
In this episode, you'll learn:
* Why you don't need original ideas to make money and how shameless cloning beats innovation every time
* The 10 bet rule: why concentrating your investments in a few great businesses outperforms diversification by 10x
* Why selling too early is the biggest mistake investors make
* The downside protection framework: how to structure bets where you can't lose more than 10% but could gain 100x
* Why most people fail at investing because they chase what's popular instead of looking for anomalies that make no sense
___________

(00:00:00) Introduction: Never Sell Your Winners Too Early
(00:00:34) The Laws of Investing: Why Buffett Wrote the Physics of Money
(00:01:04) Spend Less Than You Earn: The Nonlinear Power of Compounding
(00:02:02) The 168 Hour Week: Don't Quit Your Job, Build Your Side Venture
(00:03:46) Entrepreneurs Don't Take Risk: The Upside Without Downside Framework
(00:08:12) Selling Skills and Unique Value Propositions: The Only Two Things That Matter
(00:09:58) Shameless Cloning: Why Original Ideas Are Overrated
(00:15:43) The 650K Lunch: How Warren Buffett Led to a Friendship with Charlie Munger
(00:18:12) From One Million to Fourteen Million in Five Years: The Buffett Approach in Action
(00:23:51) If Wealth Is Lost, Nothing Is Lost: Surviving 2008 and the Character Test
(00:26:08) Finding 100-Bagger Investments: The Turkish Company That Went 100X
(00:27:11) When to Sell: Only When It's Egregiously Overpriced
(00:29:59) Looking for Anomalies: The Mental Model for Total No-Brainers
(00:31:57) The Level 3 Communications Bet: Tripling Money on Fixed Income
(00:36:31) Pokemon Cards and Rembrandts: Understanding Asset Classes and Circular Competence
(00:41:30) The Truth Framework: Why Lying Weakens You and Honesty Creates Strength
(00:47:26) Screening CEOs: The Competitor Question That Reveals Everything
(00:49:35) A Day in the Life: Managing 1.4 Billion with Four People
(00:52:57) Warren's Pinball Business: The Blueprint for Finding Great Business Models
(00:55:58) Ambitious But Lazy: The Filter for Two-by-Four Business Opportunities

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 1 min
June 083 Rules For Selling To Rich People (Make A TON of Money)
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale.

In this episode, you'll learn:
The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list

Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity

The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson

How to anchor the conversation around consequence, not cost, so price becomes irrelevant

The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close

Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path

The premium close that gives control back to the buyer and makes them feel smart for saying yes

Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty.
___________

(00:00:00) Introduction: Why Rich People Don't Care About Your Price
(00:01:02) The Four Currencies Rich Buyers Protect With Their Lives
(00:03:59) The Ego Framework: Earn, Gap, Outcome
(00:06:30) Stop Describing, Start Diagnosing: The Authority Shift
(00:12:54) The Three Types of Rich Buyers and How to Close Each One
(00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step
(00:19:42) Say the Number and Shut Up: The Silence After Price
(00:23:01) The Three-Piece Follow-Up: Point, Proof, Path
(00:26:23) The Prize Is Trust, Not Money: Building Referral Engines
(00:26:57) Clear Over Cheap: Selling Like an Operator

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
29 min
June 03Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visibility, advocacy, and understanding the game do.

Ethan Evans is a retired Amazon VP who spent over 15 years building billion dollar businesses inside one of the most demanding companies on earth. He went from getting fired twice early in his career to running Prime Video, Twitch sponsorships, the Amazon Appstore, and a t-shirt printing business that now does over a billion dollars a year. He worked directly with Jeff Bezos, survived public failures, learned how to navigate corporate politics without losing his soul, and retired early to teach others how to do the same.

In this episode, you'll learn:
The magic loop: how to turn your boss into your biggest advocate by making them successful first

Why invisible performers lose to visible performers every time and how a weekly status report changes everything

The exact script to ask for a raise that gets results without threatening to quit

Good boss versus bad boss: why consistency beats likability and how to tell the difference in an interview

How to give difficult feedback that actually lands: professionally firm, personally warm

The career killers nobody talks about
Jeff Bezos's philosophy: strategically patient, tactically impatient, and why Amazon banned PowerPoint for six page narratives

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(00:00:00) Introduction: Why Half Your Talent Wins and You Don't
(00:00:56) Corporate Politics: The Game You Didn't Know You Were Playing
(00:08:28) The Magic Loop: Turn Your Boss Into Your Biggest Advocate
(00:27:20) Invisible vs Visible Performers: Why Hard Work Isn't Enough
(00:16:30) How to Actually Ask for a Raise and Get It
(00:06:13) Good Boss vs Bad Boss: Consistency Over Likability
(00:42:42) Giving Difficult Feedback: Professionally Firm, Personally Warm
(00:51:28) Career Killers: Betrayal, Gossip, and Breaking Trust
(01:04:51) Jeff Bezos: Strategically Patient, Tactically Impatient
(01:11:05) The Six-Page Narrative: Why Amazon Banned PowerPoint
(01:18:06) Building Billion-Dollar Businesses: Prime Video to T-Shirt Printing
(00:58:22) Burnout Is About Vision Loss, Not Hard Work
(01:24:48) Hiring A Players: The Reference Check Hack Nobody Uses
(01:32:28) Final Advice: Know What You Want and Make the Deal

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
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🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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1 hr 37 min
May 27Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team, or raising venture capital that'll own your company before you do.

Everett Taylor is the CEO of Kickstarter, the platform that's helped creators raise over $8 billion and launch everything from billion dollar companies to side hustles that print cash. He came up through the mailroom, got stabbed working a parking lot, and built his career by learning how to sell himself before he had anything to sell. Now he runs one of the most creative funding platforms in the world and he's breaking down exactly how to raise money without giving away equity, how to pitch without sounding desperate, and why most people fail before they even start.

In this episode, you'll learn:
Why selling yourself is the first skill every founder needs and how to build confidence even when you're starting from zero

The pre-order pyramid: exclusivity, urgency, value, timeliness, and trust, and why video is the number one thing that makes or breaks a campaign

How to calculate your real costs so you don't lose money on every sale and why you need a 25 to 30 percent buffer for the things you can't predict

The biggest mistakes founders make when pitching: not being concise, not building trust, and not understanding the difference between pitching VCs and pitching customers

Why raising venture capital means giving up control and how pre-orders let you test demand, keep equity, and build a real business on your terms

___________

(00:00:00) Introduction: How to Raise Your First 100K Without Connections
(00:00:52) The Self-Selling Framework: Marketing Yourself Before Your Product
(00:03:54) Mental Toughness and Emotional Regulation: The Two Traits You Need
(00:08:24) Pre-Orders Over Venture Capital: The Kickstarter Advantage
(00:10:21) The Pre-Order Pyramid: Exclusivity, Urgency, Value, and Trust
(00:13:41) The Video-First Rule: Why Great Campaigns Start With 30 Seconds
(00:17:11) The Biggest Pitch Mistakes: Get to the Point or Get Lost
(00:20:20) When to Bootstrap vs When to Raise Millions
(00:23:02) The Venture Capital Trap: Why a 250M Offer Got Rejected
(00:26:29) Cost Management and Buffer Strategy: The 25-30 Percent Rule
(00:32:46) Surprising Success Stories: 28M Board Games and Comic Book Empires
(00:37:49) The CEO Playbook: Mental Toughness, Humility, and Rolling Up Your Sleeves
(00:40:43) Remote Leadership: Trust, Aggressive Goals, and Performance Management
(00:43:26) The Kickstarter Turnaround: Rejecting Mediocrity and Rebuilding Culture

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

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🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
50 min
May 25How to Rewire Your Brain to Hate Procrastination
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal

You've been planning to start that business for months. Maybe years. But you still haven't made the first move. Here's the truth: you're not lazy. You're stuck in a neurological loop that's hijacking your brain before you even realize it. This episode breaks that loop and gives you the exact protocol to rewire your brain for execution instead of avoidance.

In this episode, you'll learn:
The procrastination equation: why your motivation equals expectancy times value divided by impulsiveness times delay, and how to solve for the variables that are killing your progress

The four traps that disguise procrastination as productivity: planning theater, research mode, waiting to feel ready, and the future self illusion

Why your brain's anterior cingulate cortex and dorsolateral prefrontal cortex fire less when you procrastinate and how that becomes your default wiring

The shrink, specify, stack protocol: how to make tasks so small your brain stops fighting them, anchor them to exact moments, and ride existing habits

Why Phil Knight sold shoes out of his trunk before he built Nike, and why I launched my newsletter on a random Tuesday with zero plan

How James Dyson built 5,127 prototypes over 15 years and why refusing to stay stopped is the only skill that matters

___________

(00:00:00) Introduction: You're Not Lazy, You're Stuck in a Neurological Loop
(00:01:05) The Procrastination Equation: Why You Don't Start
(00:02:48) Your Brain Is Wired to Avoid: The FMRI Study
(00:04:19) Trap One: Planning Theater and the Artifact Illusion
(00:06:08) Trap Two: Research Mode Is Mental Masturbation
(00:08:04) Trap Three: Waiting to Feel Ready Is Biologically Impossible
(00:10:10) Trap Four: The Future Self Illusion
(00:11:51) The Fix: Shrink, Specify, Stack Protocol
(00:11:57) Move One: Shrink the Action Until It Feels Stupid Small
(00:13:23) Move Two: Specify With Implementation Intentions
(00:14:45) Move Three: Stack It on Something You Already Do
(00:15:30) The Real World Example: How One Sentence Became a New York Times Bestseller
(00:17:13) The Rule for Missed Days: Don't Make It Bigger
(00:17:52) The Dyson Story: 5,127 Prototypes and 15 Years of Failure
(00:18:21) The 51 Calls: How Cody Bought Her First Business
(00:18:59) Closing: Every Action Is a Vote for Who You Become

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
21 min

About BigDeal

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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We…