Bill Crawford (email – iamfitness [@] aol.com) has been a leader and visionary in fitness since 1977, and is the owner of Basic Training (Facebook), a well revered high intensity strength training facility in Scottsdale, Arizona.

Bill was trained for musculoskeletal evaluation and rehabilitation at the Exercise Science Center, University of Florida in Gainesville, and was personally trained by the late Arthur Jones, inventor of Nautilus and MedX.

Over the last 42 years, Bill has owned and developed fitness centers around the world. He has a strong track record in growing both large fitness chains and small boutique studios. His current business, Basic Training, is a very profitable single-studio business with a long waiting list. Basic Training do NO paid marketing, yet continue to generate more referrals than they can handle.

This podcast is packed with sales principles and tactics, which you can implement immediately to generate more sales and get results in your business.

At around the 38-minute mark, we switched from Skype to phone and lost a few minutes of content, which I briefly summarised to make sure you don't miss a beat!

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For all of the show notes, links and resources - Click Here