The Unofficial Shopify Podcast

Black Friday Advertising: Preparing Your Facebook Ads for #BFCM

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Get your products on your customer's minds (and wishlists) this year without blowing a fortune on Facebook ads.

Kurt Bullock joins us to discuss the tactics & strategies you need to know to maximize your Facebook ads before, during, and after Black Friday.

Kurt Bullock is the founder of ecommerce agency ProduceDept, our exclusive marketing partner at Ethercycle for nearly three years.

We'll find out:
  • What's different about Facebook ads marketing during the holidays vs any other time of year?
  • The one hack to keep budgets in line going into the holidays
  • The one ad placement you need to run (and why to run multiple placements)
  • Budgeting strategies
  • What percentage to set your lookalike audiences to
  • The ad calendar blueprint to maximize your

    • Tune in for more details!

    Resources
    • Facebook Holiday Prep Checklist
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                  The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda
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