In this special Black Friday bonus episode of "Where We Buy," James Cook discusses trends and expectations for the holiday shopping season in North America. Joined by fellow retail researchers Keisha Virtue and Heli Brecailo, they share insights from surveys conducted with U.S. and Canadian shoppers. They cover the impact of inflation, the shift from goods to experiences, preferred shopping channels, and retail forecasts for the holiday season.   James Cook is the director of retail research in the Americas for JLL.    Keisha Virtue is a senior research analyst for JLL in the US.   Heli Brecailo is retail real estate research manager for JLL in Canada.

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