Walking into the gym after a long break can feel so hard.

You look around and everyone seems to know what they’re doing - toned, confident, striding on machines that look more like torture devices than exercise equipment.

Meanwhile, you’re tugging at your leggings, feeling out of place, and wondering if it would be easier to give up and buy a big box of Maltesers on the way home.

That’s exactly how marketing your private practice can feel.

You see other counsellors with slick websites, polished blogs, or big social followings and you think, “I don’t belong here.”

But remember, just like in the gym, every single one of them had to start somewhere.

In this episode, I’ll show you why blogging is the treadmill of marketing: reliable, adaptable, and the perfect first step to get you moving.

Just like the treadmill builds stamina, strength, and confidence for everything else in the gym, blogging gives you the solid foundation you need for the rest of your marketing.

You’ll learn:

• Why blogging is a safe, steady starting point, whether you’re brand new or experienced.
• How consistency builds confidence (like going from 2 minutes on the cross trainer to 30).
• Why you don’t need the “flashy machines” of marketing before you’ve got a solid base.
• How blogging supports everything else: social media, directories, networking, even workshops.

So if you’ve been standing at the edge of your marketing 'gym', comparing yourself to everyone who looks like they’ve got it together, this episode is your nudge to step onto the treadmill and just get started.

👉 And if blogging feels overwhelming, that’s exactly why I created Grow Your Blog. It’s designed to help you start, stay consistent, and build your confidence, whether you’ve written zero blogs or fifty. Find out more here

And for more of my free and paid resources CLICK HERE

Over the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.

It helps keep the lights on and the episodes flowing, one brew at a time.

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