The Shift with Sam Baker

Bobbi Brown on doing it all her own way in her 60s


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If you, like me, have lived most of your life in fear of foundation, this week’s guest is your saviour. Because this woman saved us no-makeup makeup girls’ lives. 


Back in 1991, Bobbi Brown was a makeup artist frustrated by the fact that most makeup looked like a mask. So she produced a range of 10 lipsticks that actually matched people’s lips. Shocker! Those lipsticks were the start of something huge: the first eponymous make up artist led beauty brand. A brand that Bobbi sold to Estee Lauder just four years later for a reported $74.5million dollars 


Then, after 22 years at Estee Lauder, Bobbi left the company. Suddenly. Then… silence. What nobody knew at the time was that at the age of 37 she had signed a 25 year non-compete. Twenty five years! And she used that time to regain her mojo.


Then, Bobbi reappeared with her brilliant new brand Jones Road, (hands up I’m a big fan) and now she’s decided it’s time to tell her own story, in her own words in her autobiography, Still Bobbi. 


Back in 2022, to celebrate the launch of Jones Road, Bobbi joined me from her house in the Hamptons to talk about how she reinvented yourself in her sixties. We also discussed the emotional wrench of leaving her name and her legacy behind, how to get what you want at work (and at home), seeing the beauty in growing older and the joy of nobody trying to fix you.


* You can buy all the books mentioned in this podcast at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Shift bookshop on Bookshop.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, including Still Bobbi by Bobbi Brown as well as the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me.


* If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠buymeacoffee.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


• And if you'd like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theshiftwithsambaker.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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The Shift with Sam BakerBy sam baker

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