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Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We chat about how Boden strctures it's eCommerce team, the philosophy behind the business, migrating such a busy website, and why it all comes back to getting the details right at the end of the day.
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Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We chat about how Boden strctures it's eCommerce team, the philosophy behind the business, migrating such a busy website, and why it all comes back to getting the details right at the end of the day.
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