"This can’t be right!"

Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right.

It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health.

Yes, there is!

In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym.

Bradley started out teaching physical education before moving to California to work at Lifetime Fitness. His experience with InBody devices inspired him to build a career in sales, marketing, and public speaking with the company.

InBody’s technology goes beyond the outdated BMI and gives you a complete picture of your health. It measures everything from muscle mass to visceral fat, providing the insights you need to personalize your fitness journey.

In this interview, Bradley shares details about InBody devices and discusses the potential shift from BMI to the more precise Skeletal Muscle Index (SMI).

It might sound like a cliché, but you really don’t want to miss this episode.

Tune in and find out how your gym can better educate your clients about muscle mass, overall health, and why this data is more important than ever in today’s fitness landscape.

Don’t let your competition leave you behind – let’s dive in!

Key Takeaways:

• Intro (00:00)
• Bradley Davie’s background and journey to InBody (00:54)
• Overview of InBody and its ecosystem (06:14)
• InBody’s unique accuracy without empirical estimations (09:59)
• Shifting gym marketing from weight loss to muscle gain (15:06)
• Importance of interpreting and using InBody data (21:09)
• InBody Academy and continuous learning (27:15)
• Portable InBody devices for external marketing (34:44)

Additional Resources:

- Check out InBody

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!