Scott Tannen wasn’t even allowed to buy the sheets for his own bed, his wife Missy handled that. When she couldn’t find the perfect set they co-founded Boll & Branch, a luxury bedding company built on comfort, sustainability, and ethical production. In this episode, Scott shares the story behind the brand, the $2 million risk that paid off, and the recurring nightmare that still haunts him - even while sleeping on his favorite sheets.

Learn more about your ad choices. Visit megaphone.fm/adchoices