DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth.

Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands win more customers through trust.

Today, DJ is on a mission to redefine reputation management for online sellers. Under his leadership, Shopper Approved has become a Google review partner and the world’s first Diamond Cialdini Certified Marketing Agency, setting new standards in verified reviews, social proof, and search engine dominance. As the digital landscape evolves, DJ is proving that trust isn’t just a nice-to-have—it’s the foundation of ecommerce success.

In This Conversation We Discuss: 

• [00:42] Intro
• [01:08] Displaying social proof to boost conversions
• [02:47] Dominating search results with positive reviews
• [03:45] Getting more credibility in Google Shopping
• [05:48] Why trust is the key to first-time buyers
• [09:25] The limits of review distribution
• [10:50] Balancing review collection across platforms
• [12:50] Common mistakes killing your online reputation
• [19:39] Real data on how reviews boost conversions

Resources:

• Subscribe to Honest Ecommerce on Youtube
• More reviews, traffic, and conversions shopperapproved.com/
• YOUR REPUTATION. NEXT LEVEL reputationking.com/
• Follow DJ Sprague linkedin.com/in/duanesprague

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