Honest Ecommerce

Bonus Episode: Creating a Campaign vs Creating a Community with Nicolas Bailliache


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Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. 

Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. 

Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [00:54] How eStreamly produces high conversion rates
  • [02:22] Live shopping culture in China vs US
  • [03:14] Live shopping as a marketing and sales channel
  • [04:07] eStreamly also produces less returns
  • [04:38] eStreamly is not a “plug and play” solution
  • [06:41] Influencers can be expensive
  • [07:31] Best marketing strat alongside live shopping
  • [07:52] Have compelling reasons for audiences to tune in
  • [08:53] SMS is a powerful tool for live shopping
  • [09:20] No marketing strat can be “one and done”
  • [10:31] Any skill can be learned so don’t be scared
  • [11:15] Approach any strategy with a “channel mindset”
  • [12:01] Event marketing principles to D2C
  • [13:02] The scarcity and timing aspect of livestreams
  • [14:13] Important things that happen after livestreams
  • [15:57] Recycling content from a livestream
  • [17:34] Pre-publishing content before the livestream
  • [18:03] Take advantage of the live shopping hype
  • [18:58] Optimal livestream duration
  • [20:14] Social media is made for discovery
  • [20:36] eStreamly integrations on D2C platforms
  • [22:23] More info about eStreamly & where to find Nicolas
  • [23:02] Why you should try live shopping now

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Connect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022
  • Shoppable livestream and video estreamly.com

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Honest EcommerceBy Shopify Expert Chase Clymer

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