Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.

Shawn’s journey started in retail, where he immersed himself in the many facets of the industry: from visual merchandising to customer experience, giving him an ability to understand exactly what his clients need. He combines this insight with design expertise to create unique, engaging experiences that drive sales and build brand loyalty.

Whether you’re running an Ecommerce brand or building your first Shopify store, Shawn offers a candid, insider look at what it takes to create digital experiences that sell and delight customers.

In This Conversation We Discuss: 

• [00:44] Intro
• [01:18] Avoiding hiring the wrong designer
• [02:34] Identifying gaps in specialized expertise
• [03:39] Assessing designs for sales potential
• [04:29] Evaluating expertise before hiring partners
• [05:06] Balancing creativity with usability
• [09:02] Providing consulting upfront for clarity
• [11:19] Avoiding overloading the homepage
• [14:42] Focusing on what users actually see
• [15:26] Choosing the right theme upfront
• [16:38] Collaborating with competent developers
• [17:29] Balancing custom design and Shopify

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Schedule an intro call with one of our experts electriceye.io/connect
• Brand studio and creative partner feel.studio/work
• Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/

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