I got a message last month from a Consistency Club member who was feeling discouraged:

"I feel like I continue to ask for feedback, replies, input, a whisper of hello to know anyone's out there, and I get bupkis in return. Is that normal? Just putting out email after email and never getting any kind of response? It sounds like other people are getting all kinds of replies so maybe it's not normal."

And it occurred to me: I've been happily sharing the wins we've heard about, but maybe I should also share the marketing struggles.

Because yes: it is ABSOLUTELY normal to feel like you're shouting into the void. My email list for This Can't Be That Hard is close to 10K people with a 50% average open rate, but when I ask a question? MAYBE a few people reply. 

I know that can feel discouraging, but I encourage you to keep showing up because likes on IG and replies in your inbox - while nice - aren't the real reason for your marketing efforts... and not getting them doesn't mean your marketing is not working.

This month, we're going to walk you through making an offer to your audience, because ultimately, the whole reason for marketing is sales. I've got my fingers crossed for every one of you that even if your marketing feels futile, you get a solid win this month that puts fuel back in your tank.

• Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
• Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
• Leave a review!