Honest Ecommerce

Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose


Listen Later

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. 

With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. 

Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing. 

Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.

In This Conversation We Discuss: 

  • [00:44] Intro
  • [02:01] Recounting early success with first innovation
  • [02:33] The power of the internet through experimentation
  • [03:25] Helping retail Ecommerce brands grow predictably
  • [04:58] Making search work with mathematical precision
  • [06:33] Meeting key players in ecommerce success
  • [07:45] Building strong client partnerships
  • [08:23] Recalling Google's milestone with Google Shopping
  • [09:35] Envisioning the future with generative AI
  • [11:24] Strategizing amid changing data landscapes
  • [12:33] Adapting to the new era of restricted data sharing
  • [13:13] Strategizing with limited data access
  • [14:25] Walled gardens for integrated social commerce
  • [15:49] The era of retail media networks
  • [17:14] Exploring AI's role in future data access
  • [18:11] Preparing for diminished data availability
  • [18:57] Mastering rapid adaptive experimentation
  • [20:15] Leveraging AI for predictive customer insights
  • [21:22] Democratizing SEO and SEM with free tools
  • [23:06] Supporting SMBs with innovative solutions
  • [24:50] Discovering who links to your site
  • [25:35] Humbling moments: OpenAI's impact on tech giants
  • [27:03] The impact of disruptive innovation
  • [28:19] ChatGPT's impact on business strategies
  • [29:49] Crafting effective prompts for ChatGPT
  • [30:34] Leveraging AI skills for competitive advantage
  • [31:31] Navigating the age of abundance with AI

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Ecommerce digital marketing agency in Princeton, New Jersey netelixir.com/
  • Follow Udayan Bose linkedin.com/in/netelixirudayanbose/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

...more
View all episodesView all episodes
Download on the App Store

Honest EcommerceBy Shopify Expert Chase Clymer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like Honest Ecommerce

View all
Shopify Masters by Shopify

Shopify Masters

377 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

260 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,793 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

574 Listeners

REAL AF with Andy Frisella by Andy Frisella #100to0

REAL AF with Andy Frisella

32,588 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,252 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,047 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,373 Listeners

My First Million by Hubspot Media

My First Million

2,619 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,276 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,554 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

199 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

172 Listeners