Honest Ecommerce

Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose


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Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. 

With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. 

Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing. 

Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.

In This Conversation We Discuss: 

  • [00:44] Intro
  • [02:01] Recounting early success with first innovation
  • [02:33] The power of the internet through experimentation
  • [03:25] Helping retail Ecommerce brands grow predictably
  • [04:58] Making search work with mathematical precision
  • [06:33] Meeting key players in ecommerce success
  • [07:45] Building strong client partnerships
  • [08:23] Recalling Google's milestone with Google Shopping
  • [09:35] Envisioning the future with generative AI
  • [11:24] Strategizing amid changing data landscapes
  • [12:33] Adapting to the new era of restricted data sharing
  • [13:13] Strategizing with limited data access
  • [14:25] Walled gardens for integrated social commerce
  • [15:49] The era of retail media networks
  • [17:14] Exploring AI's role in future data access
  • [18:11] Preparing for diminished data availability
  • [18:57] Mastering rapid adaptive experimentation
  • [20:15] Leveraging AI for predictive customer insights
  • [21:22] Democratizing SEO and SEM with free tools
  • [23:06] Supporting SMBs with innovative solutions
  • [24:50] Discovering who links to your site
  • [25:35] Humbling moments: OpenAI's impact on tech giants
  • [27:03] The impact of disruptive innovation
  • [28:19] ChatGPT's impact on business strategies
  • [29:49] Crafting effective prompts for ChatGPT
  • [30:34] Leveraging AI skills for competitive advantage
  • [31:31] Navigating the age of abundance with AI

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Ecommerce digital marketing agency in Princeton, New Jersey netelixir.com/
  • Follow Udayan Bose linkedin.com/in/netelixirudayanbose/

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