Honest Ecommerce

Bonus Episode: The Real Reason Why Analytics Feels Inaccurate with Brad Redding


Listen Later

Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and independent local retailers through dynamic personalization. 

He’s helped build analytics and tracking foundations for brands like Rothys, Rebecca Minkoff, and Autodesk. 

In 2017, Brad founded Elevar which automates data collection and server-side conversion tracking for thousands of Shopify brands. 

You can find Brad sharing his knowledge on Youtube, the Elevar blog, and his Conversion Tracking Playbook podcast. 

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:30] What problems does Elevar solve
  • [02:35] Brad’s journey towards Elevar
  • [06:05] Iterating the product using customer feedback
  • [06:38] Not knowing what to do after gathering data
  • [07:25] Where brands excel in GA
  • [08:17] Why brands think that analytics is inaccurate
  • [09:03] Questions you need to ask when tracking data
  • [10:03] Go to GA with a mission
  • [11:01] Brad’s reaction to Google pushing people to GA4
  • [13:05] The privacy shift in other platforms
  • [13:29] The point of friction in GA4
  • [14:57] Transitioning from UA to GA4
  • [17:42] People will get used to GA4 eventually
  • [18:13] How the iOS 14 changed marketing
  • [21:10] Can server-side tracking mitigate data loss?
  • [24:06] There is no right answer yet
  • [25:13] Where to learn more about conversion tracking
  • [26:10] The heightened focus on CRO
  • [27:02] Where to find Elevar

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Know EXACTLY how much ROI you get for each channel, interest, custom audience and ad getelevar.com
  • Connect with Brad linkedin.com/in/braddredding
  • Listen to tips and tricks on everything analytics, conversion optimization, and tagging for Ecommerce brands getelevar.com/podcasts/conversion-tracking-playbook

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

...more
View all episodesView all episodes
Download on the App Store

Honest EcommerceBy Shopify Expert Chase Clymer

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

50 ratings


More shows like Honest Ecommerce

View all
eComFuel by Andrew Youderian | e-Commerce Entrepreneur

eComFuel

311 Listeners

Shopify Masters by Shopify

Shopify Masters

375 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

259 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

63 Listeners

The Bill Simmons Podcast by The Ringer

The Bill Simmons Podcast

30,069 Listeners

The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

The Ecomcrew Ecommerce Podcast

300 Listeners

The Daily by The New York Times

The Daily

111,438 Listeners

Up First from NPR by NPR

Up First from NPR

56,025 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,978 Listeners

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection by Steve Hutt | Shopify Expert | eCommerce Expert

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

211 Listeners

Secrets To Scaling Your Ecommerce Brand by Jordan West

Secrets To Scaling Your Ecommerce Brand

39 Listeners

DTC POD: How The Best Brands Are Built by Ramon Berrios, Blaine Bolus

DTC POD: How The Best Brands Are Built

63 Listeners

eCommerce Badassery by Jessica Totillo Coster

eCommerce Badassery

67 Listeners

DTC Podcast by DTC Newsletter and Podcast

DTC Podcast

35 Listeners

Limited Supply by Nik Sharma

Limited Supply

148 Listeners